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There are many reasons why companies should fire their marketing managers - you just have to work out what their value is to the organization and the cost to replace them.
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Marketing
Want your Business Card to Come Alive? Augmented Reality Marketing has Finally Hit
Jan 18, 2016 Written by Mellissah Smith
Constant relentless improvement is always necessary. It is part of Marketing Eye's mandate. When Nina De La Cruz came to me in December with this newish technology platform that showcases viewing a business card and having an individual present what they do at the same time through a popup video - I was suitably impressed.
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Marketing
What a great start to the year! We have a team that is totally pumped and excited about what the future holds for the company, and I have just come back from a few days looking into the operations of the Vanad Group in the Netherlands.
It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
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Marketing
Most entrepreneurs have fairly ambitious goals for 2016, as we climb out of an uncertain marketplace and embark on strategic, results-orientated business planning.
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Marketing
Reasons to ditch your corporate career to start your own business
Nov 12, 2015 Written by Mellissah Smith
I ditched corporate life for entrepreneurship when I was just 25 years old. I wasn't scared, I was excited, because I didn't have any real responsibilities and I owned my own home with my steady boyfriend at the time and life was pretty dandy.
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Marketing
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
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Marketing
Often in public speeches I talk about how social media was Marketing Eye's game changer. It took us from doing the hard yards marketing with what dollars we had left to do so, to sitting back and taking orders - literally.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
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Marketing
10 Reasons Promotional Products have to remain part of your marketing strategy
Oct 13, 2015 Written by Mellissah Smith
Out of sight, out of mind — it’s an old saying, but it’s especially true about customer relations. We have all been given something with a logo on it, and we often use them every day. But how do you know that what you are doing with your marketing placement is working? How do you continue to ensure that your brand is at the forefront of a customer’s mind, and how do you stand out from the competition? Here we give you 10 good reasons why we believe that every marketing strategy can benefit from including promotional products as part of the overall campaign.
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Marketing
There has been an alarming number of enquiries of late for marketing audits, ranging from small to medium sized businesses through to large multi-nationals and government organizations.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
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Marketing
We have been very privileged at Marketing Eye to keep our key team for almost the entire duration of the company. What that has done is establish a firm foundation of people who understand the business, it's vision and what expectations are key to ensuring its ultimate success.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
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Marketing
Journalist / Content Writer wanted in Sydney / Melbourne office
Oct 05, 2015 Written by Mellissah Smith
We are an odd company at times. While we are definitely a marketing company, we are also media, a tech company and a educator. With 15 new clients being on-boarded in Australia in October, we desperately need a journalist to take over our magazine, and write content across multiple disciplines.
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Marketing
Ideas are usually the driving force of an entrepreneur, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses. Do not confuse sales with marketing!
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses. Do not confuse sales with marketing!
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Marketing
The advantages and disadvantages of outsourcing your marketing
Sep 20, 2015 Written by Marketing Eye
As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
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Marketing
I've been in business for about 16 years and I have to say that I have been mostly fortunate that our brand has stayed intact by the people who represent it. I'm sure there have been times when things have not gone according to plan or an outcome has not been achieved, but the people that work at Marketing Eye, particularly today and over the past 2 years, are exceptional people - inside and out.
I can also say that when I have met with companies, I have had a good 'experience' with their brands, whether we have chosen to work together or not.
I can also say that when I have met with companies, I have had a good 'experience' with their brands, whether we have chosen to work together or not.
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Marketing
