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Marketing Eye Marketing Articles
From automation to inside sales, remarketing and branding it’s all here
Jun 30, 2015 Written by Marketing Eye
I have been putting magazines together since the Czech Republic applied for membership to the EU. That was 1996 and back then Tupac was still alive, Trainspotting was released into cinemas and the French halted nuclear testing in the Pacific.
Magazine production has been my passion for almost 20 years, and whilst I am making myself feel old writing this blog, there has remained a sense of achievement with each and every issue of the thousands I have helped produce, including the latest issue of Marketing Eye.
Magazine production has been my passion for almost 20 years, and whilst I am making myself feel old writing this blog, there has remained a sense of achievement with each and every issue of the thousands I have helped produce, including the latest issue of Marketing Eye.
Published in Marketing
What is it that makes some marketers more successful than others? Perhaps they are smarter? Do they have a secret sauce? Or are they just in the right place at the right time, surrounded by the right people?
I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
Published in Marketing
I am rejuvenated and ready to tackle my next challenge after spending valuable time in New York talking to hundreds of entrepreneurs from around the globe.
After having breakfast with Jo Burston, founder of Inspiring Rare Birds, at Mercer Kitchen in Soho, I realized for the first time that the change I am experiencing in business happens to many others in a similar manner. Somehow, we get most of changes right or at least we get more right than we get wrong. When this happens everything falls into place and no obstacle is too hard to overcome.
After having breakfast with Jo Burston, founder of Inspiring Rare Birds, at Mercer Kitchen in Soho, I realized for the first time that the change I am experiencing in business happens to many others in a similar manner. Somehow, we get most of changes right or at least we get more right than we get wrong. When this happens everything falls into place and no obstacle is too hard to overcome.
Published in Marketing
As Kim Kardashian prepares too have her second child and her stepfather has completed his transgender journey, it is an appropriate time to look at the 'Kardashian Effect'.
The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another, more positive way at looking at this phenomenon, and that is to examine the business behind how the Kardashians became so popular.
The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another, more positive way at looking at this phenomenon, and that is to examine the business behind how the Kardashians became so popular.
Published in Marketing
I won't beat around the bush on this topic because it's something that we all experience at some point in time - and if you say that you don't, I am calling #bullshit.
I am always asked to help friends out with marketing. It's been something that I am asked every week by at least one person. I tend to shy away from it. I know you are thinking "why?". The truth is that I think deep down that I won't be good enough to help them. They deserve the best to get their business idea off the ground or take their business to the next level. And that may not be me. It may be one of my team members. It may even be a competitor.
Here's why:
I am always asked to help friends out with marketing. It's been something that I am asked every week by at least one person. I tend to shy away from it. I know you are thinking "why?". The truth is that I think deep down that I won't be good enough to help them. They deserve the best to get their business idea off the ground or take their business to the next level. And that may not be me. It may be one of my team members. It may even be a competitor.
Here's why:
Published in Marketing
When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert."
Published in Marketing
We live in an age of Visual Culture, as super bloggerJeff Bullas has deemed. And in this period of time where everyone has a camera phone on stand-by to capture one of life’s many moments, the moniker certainly stands true.
Visual content is a universal language; Esperanto in image form that people from all over the world share. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Visual content is a universal language; Esperanto in image form that people from all over the world share. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Published in Marketing
How to be a high performing marketing executive in today's competitive environment
May 21, 2015 Written by Mellissah Smith
If you don't believe that being average is an option, then as a buddying high flying marketing executive there are a few tips that may take you to the next level and help get you noticed in the market.
High performing marketing executives have a couple of key traits that are imperative to their success.
1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset.
High performing marketing executives have a couple of key traits that are imperative to their success.
1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset.
Published in Marketing
In a presentation at Cebit 2015 held in Sydney recently, I shared why marketing automation implemented correctly in a business is so valuable to that business. Rather than use another case study, I used my own company, Marketing Eye, as an example of how to implement marketing automation to gain instant results.
To give you a little insight, Marketing Eye has a substantial amount of monthly traffic coming to our website - mainly due to the popularity of this blog and the effectiveness of our SEO team.
To give you a little insight, Marketing Eye has a substantial amount of monthly traffic coming to our website - mainly due to the popularity of this blog and the effectiveness of our SEO team.
Published in Marketing
There is one thing that has stood out for Marketing Eye in Atlanta and that is our capability as branding experts to supersede much of what is designed locally and produce fresh, innovative and high impact brands that stand out.
Published in Marketing
How to turn your inside sales script into a sales revolution
Apr 27, 2015 Written by Marketing Eye Atlanta
The best speeches you’ve ever heard were meticulously scripted and rehearsed before being delivered with that engaging element of panache that had you so captivated. It's like Mark Twain once said “it usually takes me three weeks to write a good impromptu speech”.
Politician, motivational speakers and inside sales reps all require a well written script that demands practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Politician, motivational speakers and inside sales reps all require a well written script that demands practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Published in Marketing
It's happened. I tell you... I dreamed about it but didn't really expect it would really happen. It did... and now I am chasing my tail.
The business is growing at a phenomenal rate. One that I am not exactly sure I can sustain, but as you would have it, I have been taught by a few great mentors along the way to implement a number of systems, invest in good technology and hire the best people. All of which I have done.
The business is growing at a phenomenal rate. One that I am not exactly sure I can sustain, but as you would have it, I have been taught by a few great mentors along the way to implement a number of systems, invest in good technology and hire the best people. All of which I have done.
Published in Marketing
There is an abundance of marketers piling out of Colleges (Universities) around the world, having completed four years of arduous learning mostly from professors who may have never set foot in a significant corporation and held a position of CMO, Marketing Director, VP of Marketing or anything other that would give them the experience to show their students what it takes to be a marketer in today's world.
Published in Marketing
Don't be fooled by spruikers, educate yourself the right way
Apr 15, 2015 Written by Marketing Eye Atlanta
Continuous evolution requires constant updates in your education, however this evolution must occur through legitimate avenues.
So when you look at subscribing to education programs, you need to ensure that they are legitimate and conducted by experienced industry professionals.
So when you look at subscribing to education programs, you need to ensure that they are legitimate and conducted by experienced industry professionals.
Published in Marketing
We all fail. We may not set out to fail, but inevitably, failure will find us and it happens more than we would would like.
I fail at many things: communicating the value proposition of our business when we have severely over serviced a client, walking my dog each day, keeping employees engaged, keeping a timesheet and letting go.
My biggest failure
I fail at many things: communicating the value proposition of our business when we have severely over serviced a client, walking my dog each day, keeping employees engaged, keeping a timesheet and letting go.
My biggest failure
Published in Marketing
