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Marketing Eye Marketing Articles
In May, I will be speaking at CEBIT 2015 on marketing automation.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
Published in Marketing
Sexuality is no longer taboo or even mysterious, so should companies still be using sex to sell their wares?
The answer is yes, but only if it is appropriate and relevant to the audience.
The answer is yes, but only if it is appropriate and relevant to the audience.
Published in Marketing
When I was just a wee bairn in London in the 1970s, my parents would straighten up and fly right to Paris or Barcelona, where apparently I would eat only eggs. That is another hard-boiled story.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
Published in Marketing
I have a personal fascination with color: the history behind it, the emotions it evokes and the simple beauty of it.
I also now have an appreciation of how color influences brand identity and marketing strategy.
I also now have an appreciation of how color influences brand identity and marketing strategy.
Published in Marketing
Every business needs a Marketing Eye - apparently, according to our competitors
Mar 11, 2015 Written by Mellissah Smith
I laughed so hard when a prospect sent me a screen shot of a competitor (well, I wouldn't consider them a competitor to be honest, but I will tell you more about that later) advertising on Adwords "Marketing Eye - Alternative".
I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".
I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".
Published in Marketing
The personal development (PD) space is an interesting one. I have worked on a range of sports, business and PD magazines that each touched on positive psychology, but I will admit to being a little bit cynical about the hype created by some of its spruikers.
I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast, with no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast, with no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
Published in Marketing
Developing a marketing strategy requires time and money and not a little blood, sweat and tears. So how can you ensure your investment is working?
It's time to find the right analytics for you.
It's time to find the right analytics for you.
Published in Marketing
Well-written short articles that are related to specific industries can position a business as a thought leader and increase credibility among customers.
With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
Published in Marketing
Walt Disney, Bill Gates, Ann Wintour: entrepreneurs who failed then inspired us to do better
Feb 22, 2015 Written by Marketing Eye Atlanta
The sharks were circling. Their prey jittery and nervous. The beads of sweat on the victim's forehead popping and streaking. Hands raised to wipe the brow. Vocal chords faltering. Knees buckling under pressure and the sharks go in for the kill.
That’s the basic principle of a television show called Shark Tank, which has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
That’s the basic principle of a television show called Shark Tank, which has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
Published in Marketing
Do you really want to know why Marketing Eye opened a Dallas, Texas office?
I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds
I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds
Published in Marketing
Atlanta Inside Sales Executive Tayler Bridger is a complete rockstar. As an entrepreneur, I fully appreciate anyone with a bit of ambition that does what they say they are going to do.
Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Published in Marketing
Life is about story telling. It is about story creation. It is about living life like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to be loved. Love your children, your family, your friends, work and colleagues and tell the stories of how each and every one brings out the best in you.
Your life is your brand. You can direct it in in any way you choose to deliver your personal message.
Your life is your brand. You can direct it in in any way you choose to deliver your personal message.
Published in Marketing
5 successful marketing campaigns that made a major impact in 2014
Feb 15, 2015 Written by Marketing Eye
Marketing Eye appreciates the world around us. We are constantly inspired by creative campaigns in our environment by our fellow marketers.
Here are some of the Marketing Eye Melbourne office’s favorite recent marketing campaigns.
Here are some of the Marketing Eye Melbourne office’s favorite recent marketing campaigns.
Published in Marketing
5 Ways To Build An Exceptional Content Marketing Strategy : Mellissah Smith
Feb 12, 2015 Written by Mellissah Smith
I was asked yesterday, "how did you attract so many readers to your blog".
I cannot remember the year I started blogging, but it was well before it became mainstream. I started my first blog on blogspot and then matured to having a blog on our company website.
I cannot remember the year I started blogging, but it was well before it became mainstream. I started my first blog on blogspot and then matured to having a blog on our company website.
Published in Marketing
An article I read recently stated that journalism has an originality problem not a plagiarism problem. According to author Kelly McBride, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”
Those who are truly original start a conversation, but what conversations are left and is it possible to use an existing conversation to make a new and original statement?
Those who are truly original start a conversation, but what conversations are left and is it possible to use an existing conversation to make a new and original statement?
Published in Marketing
