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Marketing Eye Marketing Articles
Most companies don’t have a large budget to throw at the wall as it pertains to advertising, but rather they are desperate for real, tangible advertising that produces results. This is where remarketing enters the picture. Let’s take a look:
Published in Marketing
Very much like an engine is to a car, technology tools are to marketers. A large portion of my job as a marketer is to make sure that my clients are at the forefront of marketing technology, especially the free ones. Adapting and adopting to new technology is in many cases what keeps your marketing efforts ahead of the competition. Let’s take a look at some of the tools we use that you or your marketing team should be as well…
Published in Marketing
We’ve probably all heard the term SEO thrown around a lot at this point. The way some people believe in it and others don’t, you’d almost think it was a religion. But to set the record straight, there is a place for SEO and then there is a point where it becomes a money pit. Let’s talk about that fine line:
Published in Marketing
It came and went like a fast paced, road runner – and now we are left with a mere 9 weeks until the end of what has been a phenomenal year by many accounts.
At Marketing Eye, our client base has increased by more than 30 percent giving our company greater exposure to more industry sectors and new product categories. We have commenced development of the first Robotic Marketer in the world, and are nearing the end of phase one of eskrape, our human resources management platform.
At Marketing Eye, our client base has increased by more than 30 percent giving our company greater exposure to more industry sectors and new product categories. We have commenced development of the first Robotic Marketer in the world, and are nearing the end of phase one of eskrape, our human resources management platform.
Published in Marketing
Marketing is occurring whenever and wherever throughout everyday life. Whether through advertisements, logos or commercials, we are exposed to thousands of marketing avenues daily. A person’s biggest marketing tool, especially when searching for means to make money, is their resume. Unfortunately, resumes are not as easy as slapping down a few facts about yourself as well as a few jobs you have had in the past. Here are a few tips on how to properly develop a resume that will market your talents effectively:
Published in Marketing
I’m sure some of you, experienced marketers, will combat this idea and that’s completely understandable. Our office boasts some of the sharpest young talent around they don’t blink twice when faced with a challenge. So why am I saying this? It’s simple, many of our clients come to us because of our age. Not because of how many years in marketing we have, or how much knowledge we’ve accrued in one area. Here are some reasons why they trust us:
Published in Marketing
We as employees try to put on our best face when going into work every day or at least when our boss or boss’s boss comes around. While at work, it is best to give your fellow employees as well as your employer. Once the workday is over, we become a lot more relaxed and we tend to get back into our natural element. Most corporate jobs have after work events, and a common mistake made by employees is that they tend to become too comfortable and relaxed at these events.
Published in Marketing
It would seem that the effectiveness of marketing campaigns are heavily tied to the quality of your database. So what happens if you find out your database really isn’t good? Well, the first step is accepting the truth that maybe your database which you spent so much money and effort on isn’t great. The next step is fixing it, which is actually the easiest part in many cases. Let’s take a look:
Published in Marketing
Last week I was chatting to one of my staff members and all of a sudden it occurred to me... it's better the devil you know.
Published in Marketing
There really is nothing like travelling to broaden your horizons and open your eyes a little more. So why do we believe every marketer need to take the time to travel once in their career?
“A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes.
“A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes.
Published in Marketing
LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016.
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
Published in Marketing
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz.
Published in Marketing
How many times have you been called up or emailed about someone trying to sell you on their “services”? Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, so let’s take a look at why:
Published in Marketing
Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive.
The training serves 3 purposes:
1. Skills
2. Team communication
3. Adaptability
The training serves 3 purposes:
1. Skills
2. Team communication
3. Adaptability
Published in Marketing
(2 min read)
I'll admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
I'll admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
Published in Marketing
