![It's a Blurry, Yet Significant Line](/media/k2/items/cache/4950e1f59bb84ab9b2a63947ae2b775f_S.jpg)
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?
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Marketing
![Was "Yes" Your Answer?](/media/k2/items/cache/30033458e7237f5676a81459cd1e537b_S.jpg)
Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk takers. But between building your product and getting it out to the public, how do you know when it’s time to begin asking for help?
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Marketing
![5 Essential Free Courses for Marketing Majors](/media/k2/items/cache/f0045bbd92708e1770925e94b8398442_S.jpg)
I get it. Once you finish college you can’t wait to never take another test again. Unfortunately, this just isn’t the reality of the workforce and you will probably be taking many tests for a very long time, especially if you decide to start a career in marketing. But hey on the bright side, attaining more knowledge is never a bad thing, right?
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Marketing
![5 Ways to Market to Millennials](/media/k2/items/cache/eb9f7999667d680af9a85b74d74700ee_S.jpg)
The term “Millennial” has taken a negative undertone in modern western society. Being a generation raised with advanced technology integrated into their everyday lives, it’s difficult to catch a Millennial’s attention in a world with content overload.
Here are 5 ways to catch the attention of Millennial audiences:
Here are 5 ways to catch the attention of Millennial audiences:
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Marketing
![Remarketing Is High On ROI](/media/k2/items/cache/22b5b3b0334d4500edf03be1a111fda9_S.jpg)
Most companies don’t have a large budget to throw at the wall as it pertains to advertising, but rather they are desperate for real, tangible advertising that produces results. This is where remarketing enters the picture. Let’s take a look:
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Marketing
![4 Chrome Extensions Guaranteed To Make Marketing Easier](/media/k2/items/cache/b2891bff8bec583930a24fd93c9066ee_S.jpg)
Very much like an engine is to a car, technology tools are to marketers. A large portion of my job as a marketer is to make sure that my clients are at the forefront of marketing technology, especially the free ones. Adapting and adopting to new technology is in many cases what keeps your marketing efforts ahead of the competition. Let’s take a look at some of the tools we use that you or your marketing team should be as well…
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Marketing
![SEO Isn't Magic](/media/k2/items/cache/e6c5ec4137a2831befad7e6d46559451_S.jpg)
We’ve probably all heard the term SEO thrown around a lot at this point. The way some people believe in it and others don’t, you’d almost think it was a religion. But to set the record straight, there is a place for SEO and then there is a point where it becomes a money pit. Let’s talk about that fine line:
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Marketing
![Do you want your business to end 2017 on a high?](/media/k2/items/cache/da9a8cddd3279727df22914d9bc8b003_S.jpg)
It came and went like a fast paced, road runner – and now we are left with a mere 9 weeks until the end of what has been a phenomenal year by many accounts.
At Marketing Eye, our client base has increased by more than 30 percent giving our company greater exposure to more industry sectors and new product categories. We have commenced development of the first Robotic Marketer in the world, and are nearing the end of phase one of eskrape, our human resources management platform.
At Marketing Eye, our client base has increased by more than 30 percent giving our company greater exposure to more industry sectors and new product categories. We have commenced development of the first Robotic Marketer in the world, and are nearing the end of phase one of eskrape, our human resources management platform.
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Marketing
![Tips for Building a Good Resume](/media/k2/items/cache/0f3f7b3d024c0f56f0acc50bc50d9557_S.jpg)
Marketing is occurring whenever and wherever throughout everyday life. Whether through advertisements, logos or commercials, we are exposed to thousands of marketing avenues daily. A person’s biggest marketing tool, especially when searching for means to make money, is their resume. Unfortunately, resumes are not as easy as slapping down a few facts about yourself as well as a few jobs you have had in the past. Here are a few tips on how to properly develop a resume that will market your talents effectively:
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Marketing
![Efficiency Over Experience](/media/k2/items/cache/621ee1cee67b7f5dc5016ca5762406c5_S.jpg)
I’m sure some of you, experienced marketers, will combat this idea and that’s completely understandable. Our office boasts some of the sharpest young talent around they don’t blink twice when faced with a challenge. So why am I saying this? It’s simple, many of our clients come to us because of our age. Not because of how many years in marketing we have, or how much knowledge we’ve accrued in one area. Here are some reasons why they trust us:
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Marketing
![Tips for Attending Post-Work Socials](/media/k2/items/cache/2e8bf6f45fb2b01f7bc63e367c45fa81_S.jpg)
We as employees try to put on our best face when going into work every day or at least when our boss or boss’s boss comes around. While at work, it is best to give your fellow employees as well as your employer. Once the workday is over, we become a lot more relaxed and we tend to get back into our natural element. Most corporate jobs have after work events, and a common mistake made by employees is that they tend to become too comfortable and relaxed at these events.
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Marketing
![You Find Out Your Database is Terrible, What Then?](/media/k2/items/cache/f6734d3b41eb0d3fb0f1e952e057ffea_S.jpg)
It would seem that the effectiveness of marketing campaigns are heavily tied to the quality of your database. So what happens if you find out your database really isn’t good? Well, the first step is accepting the truth that maybe your database which you spent so much money and effort on isn’t great. The next step is fixing it, which is actually the easiest part in many cases. Let’s take a look:
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Marketing
![The boomerang marketing approach - how it works](/media/k2/items/cache/e162e41c2016dbf9a4f7ef4fa6de229c_S.jpg)
Last week I was chatting to one of my staff members and all of a sudden it occurred to me... it's better the devil you know.
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Marketing
![Why every marketer should take the time to travel](/media/k2/items/cache/e9e897649b8945e5b66f572a62765473_S.jpg)
There really is nothing like travelling to broaden your horizons and open your eyes a little more. So why do we believe every marketer need to take the time to travel once in their career?
“A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes.
“A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes.
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Marketing