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Through social media you can now forge a very lucrative career, particularly as it becomes a unique arm of a company’s communications department.
They are many companies that will now pay six figures for the right social media person, but how do you build and maximise your expertise?
They are many companies that will now pay six figures for the right social media person, but how do you build and maximise your expertise?
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Marketing
According to analyst group Merrill Lynch, spending power among women in the US comes at a tune of $5 trillion dollars. Not only do women determine their own spending habits but they also influence men's spending habits.
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Marketing
The inside sales model is gaining traction around the world and it is imperative that all businesses adopt the trend. A good inside sales rep will take the reins of your business and drive it forward.
Marketing Eye looks at the top ha its and traits of successful inside sales reps (or ISRs of you will).
Marketing Eye looks at the top ha its and traits of successful inside sales reps (or ISRs of you will).
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Marketing
A commercial version of Marketing Eye magazine is now complete. It has been a long road and took almost six months to make it publishing ready, but after losing a bit more hair and seeing the ones that I have left go grey (almost), it was worth the effort.
In putting Marketing Eye magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
In putting Marketing Eye magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
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Marketing
Does your eco product, sell as well as your other brands? If not, it;s time to think about the way you market it.
Marketers and businesses are treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products. But eco, green or ethical products cannot be treated in this way. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never reach for a bottled soft drink.
Marketers and businesses are treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products. But eco, green or ethical products cannot be treated in this way. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never reach for a bottled soft drink.
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Marketing
In May, I will be speaking at CEBIT 2015 on marketing automation.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
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Marketing
Sexuality is no longer taboo or even mysterious, so should companies still be using sex to sell their wares?
The answer is yes, but only if it is appropriate and relevant to the audience.
The answer is yes, but only if it is appropriate and relevant to the audience.
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Marketing
When I was just a wee bairn in London in the 1970s, my parents would straighten up and fly right to Paris or Barcelona, where apparently I would eat only eggs. That is another hard-boiled story.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
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Marketing
I have a personal fascination with color: the history behind it, the emotions it evokes and the simple beauty of it.
I also now have an appreciation of how color influences brand identity and marketing strategy.
I also now have an appreciation of how color influences brand identity and marketing strategy.
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Marketing
Every business needs a Marketing Eye - apparently, according to our competitors
Mar 11, 2015 Written by Mellissah Smith
I laughed so hard when a prospect sent me a screen shot of a competitor (well, I wouldn't consider them a competitor to be honest, but I will tell you more about that later) advertising on Adwords "Marketing Eye - Alternative".
I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".
I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".
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Marketing
The personal development (PD) space is an interesting one. I have worked on a range of sports, business and PD magazines that each touched on positive psychology, but I will admit to being a little bit cynical about the hype created by some of its spruikers.
I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast, with no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast, with no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
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Marketing
Developing a marketing strategy requires time and money and not a little blood, sweat and tears. So how can you ensure your investment is working?
It's time to find the right analytics for you.
It's time to find the right analytics for you.
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Marketing
Well-written short articles that are related to specific industries can position a business as a thought leader and increase credibility among customers.
With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
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Marketing
Walt Disney, Bill Gates, Ann Wintour: entrepreneurs who failed then inspired us to do better
Feb 22, 2015 Written by Marketing Eye Atlanta
The sharks were circling. Their prey jittery and nervous. The beads of sweat on the victim's forehead popping and streaking. Hands raised to wipe the brow. Vocal chords faltering. Knees buckling under pressure and the sharks go in for the kill.
That’s the basic principle of a television show called Shark Tank, which has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
That’s the basic principle of a television show called Shark Tank, which has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
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Marketing
Do you really want to know why Marketing Eye opened a Dallas, Texas office?
I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds
I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds
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Marketing
