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Marketing Eye Marketing Articles
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
Published in Marketing
Often in public speeches I talk about how social media was Marketing Eye's game changer. It took us from doing the hard yards marketing with what dollars we had left to do so, to sitting back and taking orders - literally.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
Published in Marketing
10 Reasons Promotional Products have to remain part of your marketing strategy
Oct 13, 2015 Written by Mellissah Smith
Out of sight, out of mind — it’s an old saying, but it’s especially true about customer relations. We have all been given something with a logo on it, and we often use them every day. But how do you know that what you are doing with your marketing placement is working? How do you continue to ensure that your brand is at the forefront of a customer’s mind, and how do you stand out from the competition? Here we give you 10 good reasons why we believe that every marketing strategy can benefit from including promotional products as part of the overall campaign.
Published in Marketing
There has been an alarming number of enquiries of late for marketing audits, ranging from small to medium sized businesses through to large multi-nationals and government organizations.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
Published in Marketing
We have been very privileged at Marketing Eye to keep our key team for almost the entire duration of the company. What that has done is establish a firm foundation of people who understand the business, it's vision and what expectations are key to ensuring its ultimate success.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
Published in Marketing
Journalist / Content Writer wanted in Sydney / Melbourne office
Oct 05, 2015 Written by Mellissah Smith
We are an odd company at times. While we are definitely a marketing company, we are also media, a tech company and a educator. With 15 new clients being on-boarded in Australia in October, we desperately need a journalist to take over our magazine, and write content across multiple disciplines.
Published in Marketing
Ideas are usually the driving force of an entrepreneur, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses. Do not confuse sales with marketing!
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses. Do not confuse sales with marketing!
Published in Marketing
The advantages and disadvantages of outsourcing your marketing
Sep 20, 2015 Written by Marketing Eye As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
Published in Marketing
I've been in business for about 16 years and I have to say that I have been mostly fortunate that our brand has stayed intact by the people who represent it. I'm sure there have been times when things have not gone according to plan or an outcome has not been achieved, but the people that work at Marketing Eye, particularly today and over the past 2 years, are exceptional people - inside and out.
I can also say that when I have met with companies, I have had a good 'experience' with their brands, whether we have chosen to work together or not.
I can also say that when I have met with companies, I have had a good 'experience' with their brands, whether we have chosen to work together or not.
Published in Marketing
One bad egg can now cripple a business. But not in my father's generation. That of course would never have happened. And so how the world has changed.
The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only one.
The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only one.
Published in Marketing
I absolutely love hanging around ATV listening to every single tech entrepreneurs story and dream. They all have "Big Dreams" and that is the mandate of being here at Atlanta Tech Village - but there is one problem. Can they make it commercial?
I've been here since the first few people moved in. I was here when they were knocking down walls and renovating. I have seen a lot. Many entrepreneurs come and go and there's a few that made it big like Yik Yak, Bitcoin and Chevy. They were the one's that raised a lot of capital and rolled out their businesses, taking them to the next level. From my knowledge, all with investor buy-in.
I've been here since the first few people moved in. I was here when they were knocking down walls and renovating. I have seen a lot. Many entrepreneurs come and go and there's a few that made it big like Yik Yak, Bitcoin and Chevy. They were the one's that raised a lot of capital and rolled out their businesses, taking them to the next level. From my knowledge, all with investor buy-in.
Published in Marketing
Why you need to reimagine your business or lose market share
Sep 08, 2015 Written by Mellissah Smith
For years, Marketing Eye stayed with the same brand messages and continued to push through to the market key points that we believed were different to what everybody else was saying and doing.
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
All of a sudden, prospects where ringing up and saying "oh, you do the same as such and such".
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
All of a sudden, prospects where ringing up and saying "oh, you do the same as such and such".
Published in Marketing
8 key things every company should consider before choosing an agency
Aug 23, 2015 Written by Mellissah Smith For the past 3 weeks I have been quite sick and it has been incredibly hard to be able to work at a pace that is acceptable in my business. Fortunately for me, the team has been running seamlessly and have continued to grow and prosper.
Due to our inherent need for a number of new positions to be filled due to our high growth company, we have to be very careful what clients we take on for now and the future.
Due to our inherent need for a number of new positions to be filled due to our high growth company, we have to be very careful what clients we take on for now and the future.
Published in Marketing
Over the years, there have been a few PR experts that have stood out to myself; namely Shona Boyd. She is an industry veteran in Sydney and has had every big name client under the sun. She is more professional than the rest and without doubt is one of the few people in the industry that guarantee results. She has a no bullshit radar, and refuses to work with people who can't sit straight. I love her. She was one of the first real PR people that I have ever met.
Then there were others that came along, without qualifications but equally capable in getting column centremeters like Roxy Jacenko. They have built their businesses on largely fluffy PR but have done so with gust and have certainly gained my admiration.
I played the PR game earlier on. I realised that it was a quick way to make some serious money. I worked on the more serious part of the equation; public listings, technology PR, business PR and alike. It was fun. All it required was an ability to write a press release and build a relationship with a journalist. By knowing what the journalist was interested in, I was able to tell the client upfront whether or not they had a chance of getting published or not.
For that privilege, I wrote the press release in 20 minutes and charged $2,500 per piece. Easy money and paid the rent. Didn't get much better than that.
Gosh times have changed. Why did I ever stop doing this. Now, we charge a few hundred dollars for writing a press release and send it out to a database. Not the same results might I add, but it seems that that is what most people are doing and getting away with.
Great PR people have the following qualitites:
Then there were others that came along, without qualifications but equally capable in getting column centremeters like Roxy Jacenko. They have built their businesses on largely fluffy PR but have done so with gust and have certainly gained my admiration.
I played the PR game earlier on. I realised that it was a quick way to make some serious money. I worked on the more serious part of the equation; public listings, technology PR, business PR and alike. It was fun. All it required was an ability to write a press release and build a relationship with a journalist. By knowing what the journalist was interested in, I was able to tell the client upfront whether or not they had a chance of getting published or not.
For that privilege, I wrote the press release in 20 minutes and charged $2,500 per piece. Easy money and paid the rent. Didn't get much better than that.
Gosh times have changed. Why did I ever stop doing this. Now, we charge a few hundred dollars for writing a press release and send it out to a database. Not the same results might I add, but it seems that that is what most people are doing and getting away with.
Great PR people have the following qualitites:
Published in Marketing
