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Although most Millennials are great at social media, there are many factors to think about when developing a social media strategy. Whether you are a startup with no following and no brand recognition or a company which has been around for years, the process of using social media effectively stays constant. Here are keys to stay on your A-game in social media:
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Marketing
You have probably heard rumors of this Search Engine Optimization (SEO) service which is crucial to the success of every business with a website. Do you know what SEO is? If not, don’t fret. There are many people, even marketers, who are still trying to wrap their heads around the science of it. As ambiguous and challenging SEO is, there is reason and a process to the madness.
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Marketing
Marketing is a challenging department for any business. Unless you are the sole provider of a product, good marketing is what will set you apart from the competition. It is what let’s your customers and prospects know what the latest and greatest is at your company. Traditional marketing was slightly above the accuracy of searching for Gold. However, now we are able to move past this technological gap and enter the race for complete transparency across your marketing agenda.
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Marketing
As Marketers we are always looking for ways to think outside the box, coming up with new approaches to showcase our products or reach new audiences. However, this isn’t as easy as it sounds. Throughout the marketing mix emerges a balance of structure and chaos. Walking this fine line takes a special mind, and we’re going to look at why this is.
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Marketing
It is true that advertising isn’t as ambiguous as it once was back in the day, however; it takes a savvy marketer to get real traction. One has to understand the value in being meticulous when it comes to planning, launching, and maintaining campaigns in the digital world. Unlike a Billboard that is posted and not changed until it’s time is up, digital ads require a different level of attentiveness to be effective.
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Marketing
In every industry there are general best practices as it comes to how to perform certain tasks. However, due to technological advances, innovation has evolved into a much more powerful and fast moving obstacle. Every industry is being challenged both annually, quarterly, and even monthly to keep up with the times, maintaining competitive standards with the competition. So what does this mean for not just marketers, but everyone?
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Marketing
Driving massive brand awareness can be a powerful tactic in marketing, but true value is derived in the quality of who you are targeting. Marketing isn’t just a form of spreading awareness and news regarding products and services, but rather a science. Understanding how to build your marketing around a relevant and engaged audience is what will drive business success.
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Marketing
We’ve all been there, when you buy something at a cheaper price and later find out that you made a very bad choice. Whether you are buying a product or a service, quality comes at a price. The perfect storm of ‘cheap and efficient’ hardly ever coincide. The same theory applies for marketing, invest in a marketing team that cares about you, not your contract.
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Marketing
Have you ever found yourself working with a marketing firm who kept you in the dark? This is probably occurring because they do not want you to know what they are doing or how well their efforts are performing. We’re going to look at a few ways to establish a open, honest, and transparent relationship between you and your clients.
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Marketing
Why 50% of Businesses Feel That They Don’t Know Their Target Audience
Feb 14, 2017 Written by Marketing Eye
The problem we often see today is the lack of knowledge businesses have when it comes to knowing their target audience. When asked, 50% of businesses feel that they don’t know their target audience. This is a crippling statistic for the fact that one of the most important aspects of having a successful business is knowing, understanding and engaging your target audience. When businesses understand their target audience they save time and money. This is because they are focusing their marketing efforts on someone who is most likely going to buy their product, therefore they are getting the most value out of their budget.
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Marketing
The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of PR and having several press releases published, let’s take a look at a few key takeaways from my recent experiences.
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Marketing
What are some reasons why you would shy away from looking into an outsourced marketing firm? Is it cost? Is it a bad experience previously? Or is it simply not trusting anyone outside the confines of your business?
Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.
Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.
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Marketing
It's time to Blog!
We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
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Marketing
Do you really know your internal brand? What the people in your team think about the company, management and each other - and how that is portrayed outwards?
Today I decided to be brave enough to ask my team in Atlanta what our brand is internally. I asked them to be truthful and to not be shy in saying what they personally think my internal brand in their office is.
I was surprised, impressed and felt like we had all done something right because their thoughts on our internal brand were everything I would dream for a company I worked for to have.
Today I decided to be brave enough to ask my team in Atlanta what our brand is internally. I asked them to be truthful and to not be shy in saying what they personally think my internal brand in their office is.
I was surprised, impressed and felt like we had all done something right because their thoughts on our internal brand were everything I would dream for a company I worked for to have.
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Marketing
Have you ever felt like you are caught simply doing what is trendy or routine? Once success is trending in an area, everyone flocks to it. It might be time to separate from the pack and find your creative side, especially when it comes to marketing. Here are a couple ways to ignite the imaginative side of your brain:
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Marketing
