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Marketing Eye Marketing Articles

How To Be the Lady Gaga Of Your Industry
One of the most important things we all strive for in the business world is standing out from the crowd. We want our audience to be able to differentiate us from the competition and, well, we want to be Lady Gaga. Let’s face it, we may not want to wear meat to corporate events but we want to be memorable and instantly recognizable. Lady Gaga has refined that skill to a tee. Here is what you can learn from her:
9 Marketing Mistakes You Need To Stop Making Now!
1. Not listening

As a marketer you have a pretty good understanding of what actually needs to be done for a client, however sometimes marketers go off on their own ideas and ignore what the client wants. STOP!  Remember the number 1 objective should be your client's happiness. That means listening to what the client wants and making compromises when possible.   
CRM system
Do you have a system in place to organize your customers? Whether they are prospects or existing clients you need to have processes in place for keeping track of vital client information. Confused about what is an CRM system? A CRM system is simple a way to organize your clients and prospective clients. Yes, an excel spreadsheet can be considered a CRM system, but for some an excel spreadsheet isn’t enough.This is when they turn to software such as Salesforce. A CRM system is important for several reasons; organization of contact details, keeping track of the sales pipeline, and making sure everyone is on the same page.
There's Money In A Good Email List
An organically grown email list is key to a strong online presence. However, asking for someone’s email address can be tricky. I had personal experience requesting email addresses in a store and people treating me like I requested exclusive access to their first born child’s naming rights. Anyway, users are reluctant to just give out their email address when they first step foot on your site. They want to be certain they enjoy your content and find value in it. Below I will include a short list of useful lead gen tools to capture emails but first let’s go over a few polite ways to ask for users’ emails.
What Does Taylor Swift And Lead Generation Have To Do With Each Other?
As most of you know, in a blink of an eye, the carefully curated “good girl” image of one Taylor Swift was destroyed by a series of snapchat videos exposing her to be a liar and destroying her reputation.  For those of you that live under a rock, you can read about it on vox.com.  

“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.  
Wikipedia says it all:

"Compartmentalization is an unconscious psychological defense mechanism used to avoid cognitive dissonance, or the mental discomfort and anxiety caused by a person's having conflicting values, cognitions, emotions, beliefs, etc. within themselves."

Compartmentalization allows these conflicting ideas to co-exist by inhibiting direct or explicit acknowledgement and interaction between separate compartmentalised self states."

I've long been fascinated by psychology and as a woman who never married in her forties, I find it amazing how much I have learned over the years about the opposite sex.

Sometimes I totally get it. Men are from Mars, Women are from Venus. Other times, I literally shake my head and wonder how in hell did that person do that, when they do this normally.

It's like having a very straight, conservative hardworking female employee, who is a stripper at night. It's hard to comprehend that they could or would do both, particularly if they are religious.
Business Card
Business cards. Easy, simple, and one of the best ways to gain new clients. Think about the last time you gave a potential client your business card. What did the client look like? What sort-of help were they looking for? Where did you meet? A restaurant? A convention? Maybe in line at a coffee shop? These questions may seem trivial, but they can actually mean the difference between gaining and losing a new client.
Do You Network With Industry Leaders?
How Often Do You Network?


If you are a business struggling to get leads and you answered “never” to the above question then you are in for a big surprise.
Social Media
Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:
7 Common Misconceptions About Social Media
It is no secret that social media is becoming predominantly popular today amongst marketers and businesses alike. However, if you’re a business that is still not on social media then you most likely have a misconception about social media.
Social Media
Instagram is more than pictures, and Facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:

Content = Leads = $$ = Recommendations = $$$$

Seems simple enough, right?

Then how are so many businesses getting it wrong?
ESPN= Advertising Gold Mine
ESPN has developed quite a reputation, and depending on who you talk to, it could be one of two things. First, Bill Simmons of HBO does not have the kindest words for his former employer, to put it lightly. Second, the masses have long known ESPN for its comical commercials that feature star athletes and analysts alike. Recently, ESPN aired a commercial featuring David “Big Papi” Ortiz of the Boston Red Sox alongside two of his teammates. Without giving away too much, the commercial deals with his impending retirement at the culmination of this season. This isn’t the first time ESPN has used sports culture to push its name out there. These six commercials embody wit, humor, and much more along the way. Below are some short teasers for the commercials that have people rolling on the floor (literally) with laughter.
How Pokemon Go Can Generate Leads To Your Business
Pokemon Go has taken the world by storm, and you have likely seen swarms of Pokemon trainers walking around town or in the park with their eyes glued to their screens. Plenty of people have been praising it. Plenty of others have been bashing it. It is hard to say what effect Pokemon Go has had on people. The verdict: Regardless of whether it is a hit or miss, EVERYONE IS TALKING ABOUT POKEMON GO. It is bringing recluses off the couch and changing the very dynamics of handheld gaming as we know it.
What Do Wedding Invites and Email Campaigns Have In Common?
Planning a wedding is very stressful. Everyone you know has an opinion, anyone you talk to will give you advice, and your family, well… you know them, they fall into a category all on their own. There are so many things you need to get together, a venue, dress, photographer, food, cake, DJ or band, etc. Then you have to consider the wedding invitations. In putting together mine I approached it in a similar way I would approach an email campaign.
Why Must We Get The New iphone As Soon As It Comes Out?
Just bought a new iphone? Welp, there’s probably already another one in the works. And of course as soon as it comes out we will all just have to have it. Because it is so different from the one we bought not even a year ago right. Why do we have to have something that’s brand new even if we have the exact same one at home already, it's just slightly older? It still works fine and looks pretty good. However as soon as that new one comes out we abandon it like there’s no tomorrow.

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