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Marketing Eye Marketing Articles
As a business owner, marketing may not be your first priority, but it should be. Today, having a marketing plan for your business is as critical as having a phone number.
Published in Marketing
As marketing professionals, no day ever goes as planned. That doesn’t mean we don’t all have some daily routine we try to follow.
Published in Marketing
Google conducts over 3.5 billion searches every single day. Odds are, you use Google many times throughout your day. With its advanced algorithms, Google is pretty good at finding the answers to your questions, however, every once in a while, Google doesn’t quite understand what you are looking for.
Published in Marketing
Create GIFs to Enhance Your Businesses Social Media Engagement
Apr 25, 2018 Written by Marketing Eye
The GIF, or Graphics Interchange Format, is hardly a new concept in the social media world. Since its inception in 1987, the internet quickly embraced the GIF and its relevance is still prominent today.
Published in Marketing
SEO is Not Dead: How to Stay Optimized with Google Algorithm Updates
Apr 20, 2018 Written by Marketing Eye
Decoding SEO is more complicated than ever, and if your company relies solely on organic traffic, you might be in trouble. There is an online battle for space in Google search results, and if you aren’t aware, you will lose.
Published in Marketing
One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive.
More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.
More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.
Published in Marketing
How to Target Audiences on Both Desktop and Mobile and Increase ROI
Apr 09, 2018 Written by Marketing Eye
It goes without question that mobile is here to stay for the long haul, but what does this mean for the future of desktop and its significance?
Published in Marketing
Are You Serious About Shaping the Future of IT? The Event You Can't Miss
Apr 03, 2018 Written by Marketing Eye
From learning how to pivot with rising technologies to becoming aware of the next digital disruptions, keeping up with technological advances is essential to the bottom line of any business.
With the city of Atlanta being home to The Georgia Institute of Technology and being listed by Forbes as the 3rd largest Tech Hub in America, there is no doubt that Atlanta is full of tech news, knowledge and networking opportunities.
With the city of Atlanta being home to The Georgia Institute of Technology and being listed by Forbes as the 3rd largest Tech Hub in America, there is no doubt that Atlanta is full of tech news, knowledge and networking opportunities.
Published in Marketing
Google is a powerful, yet sensitive, machine. If Google doesn’t like something, its algorithms are quick to make changes for you. This is especially true when it comes to business reviews.
Published in Marketing
One of the most important aspects of building a business today is building your personal brand with it. Whether you are wanting to build trust, develop relationships, or be a leader in your industry, making a name for yourself is essential. But how do you accomplish this?
Published in Marketing
Creative Marketing Tips That Will Increase Your Brand Awareness
Mar 27, 2018 Written by Erynn LaFlamme
Not long ago, content, influencer, and social media marketing were introduced to the industry and quickly transformed the way businesses reach their target audiences. What was once a new and unique way to build brand awareness is now an overly crowded space full of noise.
Published in Marketing
7 Things You Should Know Before Building a Marketing Strategy
Mar 23, 2018 Written by Erynn LaFlamme
As a business owner, there is no question about it, your business is your pride and joy. You’re familiar with the feeling of “wearing all the hats.” You’ve juggled the finances, dabbled with marketing, generated all the sales and you’ve structured the business development process. The truth is, nobody knows your business quite like you.
Published in Marketing
Why All of Your Business's Content Needs to Be Written With a Purpose
Mar 22, 2018 Written by Erynn LaFlamme
Are you tired of posting blogs on your business’s website and not receiving hits? Sick of sending newsletters and not getting high open rates? It is stressful to put your heart and soul into something you write and have no one read it. There is one thing you should always think about before writing - everything you write must be written with a purpose.
Published in Marketing
The Similarities Between Solving a Rubik's Cube and Starting a Business
Mar 19, 2018 Written by Erynn LaFlamme
I once heard the analogy that starting a business is like solving a Rubik’s cube and it knocked me off my feet with its accuracy. As the words rolled off the strangers tongue in front of me, I was immediately thrown back to a time where I was working in an overcrowded office/house alongside twelve other dedicated twenty-year-old somethings trying to build nothing into something incredible.
Published in Marketing
One of the biggest myths small businesses owners believe to be true is that press releases are only successful for large businesses. You do not have to have to have a full public relations department or be a huge corporation to attract media attention. Whether your small business is interested in building brand awareness, online presence, or SEO, a press release is a cost-effective way to inform people about your company news.
Published in Marketing
