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Marketing Eye Marketing Articles
At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting.
Published in Marketing
The Best Marketing Consulting Firms in THE WORLD - and We're One of Them
Aug 06, 2018 Written by Mellissah Smith
Marketing Eye puts an incredible amount of effort into delivering world-class marketing strategies to our clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer.
Published in Marketing
I'm sure every entrepreneur can attest to the fact that when you're growing a business, every cent counts. At one point, I had to hire a law firm, which, we all know, can get a bit pricey. Of course, at the time, I didn't have money to throw around.
Published in Marketing
Within the next few years, the marketing industry will change so drastically because of robotic technology that all marketers will be learning to do their jobs a new way. Unfortunately for the companies that don't progress with the innovation and continue selling the same old marketing skill, they set will no longer be able to keep their doors open.
Published in Marketing
Just like that, half of the 2018 business year is behind us. Like many business owners, I find myself reflecting on the year and have I have found myself to be extremely grateful for my teams. This year, in particular, I have been flying overseas to spend more time with the US teams and have found it to be valuable for quite a few reasons.
Published in Marketing
Why Many Businesses Are Switching Their Outsourced Marketing Firm
Jun 26, 2018 Written by Mellissah Smith
With half of the year behind us, companies are beginning the evaluate their sales for the year, marketing strategies, and business growth. As the second quarter approaches, changes and updates are in order.
Published in Marketing
One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, and they want to weigh all their options.
Published in Marketing
Being a business executive is not easy. You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed to the bottom of your to-do list for the sake of efficiency.
While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.
While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.
Published in Marketing
7 Guides to Ensure Your Business Isn't Breaking The CAN-SPAM Act
Jun 06, 2018 Written by Erynn LaFlamme
Does your company send out emails as a marketing tactic? Maybe your business sends out a monthly newsletter or a monthly sales promotion. If you don’t, you are missing a tremendous opportunity to nurture leads, build brand awareness and increase sales.
Published in Marketing
Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.
When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.
When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.
Published in Marketing
It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.
Published in Marketing
So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?
Published in Marketing
Do you ever feel like you are always saying the wrong thing at work? The last thing anyone wants to be is the unprofessional person in the office.
Published in Marketing
