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Marketing Eye Marketing Articles
The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business?
Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed previously, and this is going to change your brand one way or the other.
Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?
We’re halfway into the first month of the beginning of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.
Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.
In an ideal world, the journey from prospect to a loyal consumer would be a straight shot: see your product, purchase your product, use your product, repeat.
In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use!
Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?
Have you ever been on a jog or in a cycling class, and suddenly you have a really brilliant, creative idea? In addition to being physically fit, the effects of exercise on your mind are multi-faceted, and creativity is just one of the benefits.
Digital technology has been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing practices to keep up.
I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it didn’t pique my interest.
You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.
Artificial Intelligence (AI) is all the new rage in the marketing world. In a “work-smarter-not-harder” industry, it only makes sense for marketers to turn to machines to help them better understand their audience, and how they interact with them. In today’s tech-forward world, it’s projected by Adobe that over the next 12 months, 31% of enterprises are expected to add some form of AI to its marketing mix.
Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.
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