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Marketing Eye Blog Articles
I'm looking at the prospect of selling off some of my business
Sep 17, 2015 Written by Mellissah Smith
It's come to that stage where my own capital is being exhausted and I have grown an international business with no loans or investment in the past 5 years off my own back.
It's worked a treat and my lifestyle hasn't changed, but I have some bigger moves to make now and may need investment.
Fortunately for me, I have friends who are always willing to help out and also are aware of the bigger picture.
Now it's time to get the business into shape. No-one wants to sell off a percentage of their company if they have been wasting cash left, right and centre - because they can.
It's worked a treat and my lifestyle hasn't changed, but I have some bigger moves to make now and may need investment.
Fortunately for me, I have friends who are always willing to help out and also are aware of the bigger picture.
Now it's time to get the business into shape. No-one wants to sell off a percentage of their company if they have been wasting cash left, right and centre - because they can.
Published in Entrepreneurship
I've been in business for about 16 years and I have to say that I have been mostly fortunate that our brand has stayed intact by the people who represent it. I'm sure there have been times when things have not gone according to plan or an outcome has not been achieved, but the people that work at Marketing Eye, particularly today and over the past 2 years, are exceptional people - inside and out.
I can also say that when I have met with companies, I have had a good 'experience' with their brands, whether we have chosen to work together or not.
I can also say that when I have met with companies, I have had a good 'experience' with their brands, whether we have chosen to work together or not.
Published in Marketing
One bad egg can now cripple a business. But not in my father's generation. That of course would never have happened. And so how the world has changed.
The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only one.
The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only one.
Published in Marketing
In the past few years I have become an exporter of marketing services. I became one a few years back when I decided to expand Marketing Eye into new markets. The most suitable market after much research was America, so I did what any buddying entrepreneur would do and I completed a market research study to make sure that if I started a business there, it was not set up to fail. Market research is crucial!
A mixture of gut instincts, business acumen, networks and of course a business model that no-one else had, gave us a head start. I also chose a city where the cost of setup was low, the Australian dollar was sitting pretty at $1.06 to every American dollar, and where few people knew who I was.
A mixture of gut instincts, business acumen, networks and of course a business model that no-one else had, gave us a head start. I also chose a city where the cost of setup was low, the Australian dollar was sitting pretty at $1.06 to every American dollar, and where few people knew who I was.
Published in Management
I absolutely love hanging around ATV listening to every single tech entrepreneurs story and dream. They all have "Big Dreams" and that is the mandate of being here at Atlanta Tech Village - but there is one problem. Can they make it commercial?
I've been here since the first few people moved in. I was here when they were knocking down walls and renovating. I have seen a lot. Many entrepreneurs come and go and there's a few that made it big like Yik Yak, Bitcoin and Chevy. They were the one's that raised a lot of capital and rolled out their businesses, taking them to the next level. From my knowledge, all with investor buy-in.
I've been here since the first few people moved in. I was here when they were knocking down walls and renovating. I have seen a lot. Many entrepreneurs come and go and there's a few that made it big like Yik Yak, Bitcoin and Chevy. They were the one's that raised a lot of capital and rolled out their businesses, taking them to the next level. From my knowledge, all with investor buy-in.
Published in Marketing
Last week I encountered a business bully, except it was personal and they just happened to also be a business person. Someone with deep pockets who tried to "scare me" as he put it. He finally apologized but I have thought deeply about how often in my career this has happened, largely because I am a woman or a small business owner. There are a lot of dishonest people around. People who deliberately don't pay bills as they know it costs more to sue someone, or those who are just not nice people and want to be bullies because they get kicks out of it.
I use to be scared of this and get anxiety over it. I use to fall apart and perhaps even shed a few tears.
I use to be scared of this and get anxiety over it. I use to fall apart and perhaps even shed a few tears.
Published in Management
Why you need to reimagine your business or lose market share
Sep 08, 2015 Written by Mellissah Smith
For years, Marketing Eye stayed with the same brand messages and continued to push through to the market key points that we believed were different to what everybody else was saying and doing.
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
All of a sudden, prospects where ringing up and saying "oh, you do the same as such and such".
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
All of a sudden, prospects where ringing up and saying "oh, you do the same as such and such".
Published in Marketing
Who am I? Do you want to know who Mellissah Smith really is? : 1 Mentor
Sep 07, 2015 Written by Mellissah Smith
The most amazing thing happened yesterday. I went to a pool party in Atlanta and a guy came up to me very excited at the opportunity to finally meet me. He had never met me before, but had heard things about me. But his real reason for wanting to meet me is that he is a "fan" of my blogs, tweets and really anything I put on social media.
Not the creepy type of fan. The genuine person who appreciates honestly, vulnerability and someone who is fearless in sharing her real life.
So, I thought I might start a few blogs about who I really am.
The mentor
It seems strange to use this word because I feel like I am not old enough or experienced enough to be anyone's mentor, but it just so happens that I am a mentor to a lot of people and that is something I have to take seriously.
Not the creepy type of fan. The genuine person who appreciates honestly, vulnerability and someone who is fearless in sharing her real life.
So, I thought I might start a few blogs about who I really am.
The mentor
It seems strange to use this word because I feel like I am not old enough or experienced enough to be anyone's mentor, but it just so happens that I am a mentor to a lot of people and that is something I have to take seriously.
Published in Mellissah Smith
I can't believe I am saying this just a few days after I reminded my blog readers that I refuse to reward bad behavior - that I am in fact, not going to put any more energy into someone who I can't change or rectify their bad behavior. At some stage, people just won't change. They will laugh it off and pretend it didn't happen.
Published in Management
Sometimes I am given great topics to write about just because I am out there living life to the fullest. I meet people from all walks of life and am continually exposed to different cultures. This is what I really love about my world.
Yesterday I received an apology, actually two from someone. As I read it and re-read it, I realized that it wasn't an apology, it was just words so that the person could get themselves out of a spot of bother. They didn't care less about the apology, but were probably advised to do so.
Yesterday I received an apology, actually two from someone. As I read it and re-read it, I realized that it wasn't an apology, it was just words so that the person could get themselves out of a spot of bother. They didn't care less about the apology, but were probably advised to do so.
Published in Mellissah Smith
I prefer passion over all else particularly when it comes to work. Passion in love - is dangerous and there is ups and downs.
Bad relationships happen. They are inevitable. Particularly when you have been around for a while.
The more passionate you are about a person or anything really, the more it affects you and sends you a little crazier than normal. But mostly, logic comes back into play and you tend to correct whatever it is that went wrong.
Bad relationships happen. They are inevitable. Particularly when you have been around for a while.
The more passionate you are about a person or anything really, the more it affects you and sends you a little crazier than normal. But mostly, logic comes back into play and you tend to correct whatever it is that went wrong.
Published in Mellissah Smith
If I had a magic ball, I would look deeply into it and think about what I really want to get out of life.
This morning I had breakfast at The Mercer Kitchen in Soho with my friend Kristina Karlsson, you know that phenomenal businesswoman who blows every other Australian businesswoman out of the water.
This morning I had breakfast at The Mercer Kitchen in Soho with my friend Kristina Karlsson, you know that phenomenal businesswoman who blows every other Australian businesswoman out of the water.
Published in Mellissah Smith
I had the most amazing gathering of people in Sydney last Friday. Every single second of my birthday party was special and something that I will cherish long after the glow dies down.
Published in Mellissah Smith
I am an unfortunate soul. I keep on becoming attracted to narcissists. If nothing changes, nothing changes. So, in lieu of that, I did some research on what I need to be looking out for.
Everyone knows a narcissist or two or even three. They are everywhere.
Everyone knows a narcissist or two or even three. They are everywhere.
Published in Management
I am saying goodbye to being 41. It's not a sad day, it's one that I am celebrating. Why not? It's been a big year and full of surprises. I have learned more than I expected. My true friends have come out in spades and ensured that they have been there for me for both the good times and a few of the bad times.
Published in Mellissah Smith
