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Marketing Eye Blog Articles
“Success doesn’t just come and find you. You have to go out and get it.” –Kushandwizdom. [space height="HEIGHT"]
Marketing is evolving and changing everyday. We at Marketing Eye can’t stress enough about how it is important it is to keep educating yourself as a marketer. It is especially important in this new age with technology popping up left and right, and rising generations that are driven solely by the digital universe. We understand the challenge and we want to help you, so below are a few ways to help you step your game up as a certified badass marketer. [space height="HEIGHT"]
Marketing is evolving and changing everyday. We at Marketing Eye can’t stress enough about how it is important it is to keep educating yourself as a marketer. It is especially important in this new age with technology popping up left and right, and rising generations that are driven solely by the digital universe. We understand the challenge and we want to help you, so below are a few ways to help you step your game up as a certified badass marketer. [space height="HEIGHT"]
Published in Marketing
In this day and age, consumers are constantly bombarded with advertisements in the streets, on television, and on their smartphones too. Businesses understand it is becoming increasingly difficult to capture the attention of consumers and build trust through mass emails and cold-calls.
Thankfully, there is a way to combat the struggle of gaining consumers’ trust without breaking the bank: a referral program.
Thankfully, there is a way to combat the struggle of gaining consumers’ trust without breaking the bank: a referral program.
Published in Marketing
I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that originated so tweets could be text messages, is just one of them. Anyone that spends their time trying to fit everything in 140 characters with a link, an image, and appropriate hashtags, is going to appreciate the 140 character loophole.
Published in Social Media
What are you currently doing as far as lead generation? Once you have captured a lead, how are you nurturing them? Do you have a system in place to handle incoming leads? How are you getting your leads? These are all questions you need to answer when considering lead generation.
Published in Website Development
So you are planning on sending out an email campaign. You have been very focused on writing your copy, creating the perfect design and you are finally satisfied that it will receive an AMAZING click through rate and a TERRIFIC open rate. What if the email never reaches your audience’s inbox? They will never get to see all your beautiful work. :( [space height="HEIGHT"]
We all get spam. [space height="HEIGHT"]
We all get spam. [space height="HEIGHT"]
Published in Marketing
Do you know someone who always has to have the last word in a conversation or an argument? Everyone has come across this type of person and knows how frustrating or plain sad it is when you see it. [space height="HEIGHT"]
Having the last word is closely associated with ego. Egomaniacs always have to have the last word. It gives them a feeling of power, as if they immediate draw all of the power of the person they are communicating with and become powerful due to it. [space height="HEIGHT"]
Having the last word is closely associated with ego. Egomaniacs always have to have the last word. It gives them a feeling of power, as if they immediate draw all of the power of the person they are communicating with and become powerful due to it. [space height="HEIGHT"]
Published in Culture
In marketing it is the little things that count. Our Founder, Mellissah Smith, constantly reminds the team of the importance of details. In marketing it is about standing out. Don’t be ordinary, be extraordinary. Market yourself and market your company. [space height="HEIGHT"]
Below are some tips on how to take the extra step as a marketer.
Below are some tips on how to take the extra step as a marketer.
Published in Marketing
After spending 4 days in New York, I am reminded once more the value of chemistry. If you are anything like me, each and every time I fly into New York, I fall madly in love once again with the city that never sleeps.
New York is more than just another city in the big world we live in. It is a city with so much hope, excitement and opportunity, that even people that have glasses half empty, have to at the very least appreciate.
New York is more than just another city in the big world we live in. It is a city with so much hope, excitement and opportunity, that even people that have glasses half empty, have to at the very least appreciate.
Published in Mellissah Smith
It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No. So why are you still marketing without a marketing and communications strategy – it’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts. [space height="HEIGHT"]
Published in Marketing
When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green! [space height="HEIGHT"]
Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
Published in Marketing
Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most full-time marketing managers navigating today’s competitive landscape. [space height="HEIGHT"]
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance. [space height="HEIGHT"]
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance. [space height="HEIGHT"]
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
Published in Marketing
In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not. Social Media Millennial Marketers [space height="HEIGHT"]
Why not solve the problem with an obvious solution…hire a millennial. They are your target audience and they know exactly how the millennial mind works.
Why not solve the problem with an obvious solution…hire a millennial. They are your target audience and they know exactly how the millennial mind works.
Published in Marketing
How many times a day do you get an email and move it straight to trash before even opening it? We are all guilty of this action because we receive hundreds of “spam” emails everyday. They are trying to captivate us with: Buy this Save this Sign up to be an exclusive member You don’t want to miss this But none of this works. The first step to a successful email campaign is a catchy subject line. Put yourself on the receiving end. Would you open an email with the subject you are about to choose? Sifting through hundreds of emails a day, your audience needs to be captivated by “something.” The opportunities are endless, but you must have “something” to catch their attention.
Published in Marketing
Client spotlight: Remington Medical is an innovative company that designs, and develops, disposable medical devices. Established in 1992, this company is one of the only family run companies in the disposable device industry. Fred Aycock, President, is lucky to be accompanied by his two sons Attly Aycock and Parker Aycock. Fred believes in a strong company culture and high morale, so from day one he has instilled these beliefs within his staff. As a team, they have been able to excel and stand out from the rest.
Published in Marketing
Before it gets too hot outside I have to share a tradition we have at Marketing Eye Atlanta- FLANNEL FRIDAY!! All work and no play makes life barely bearable. In this office we truly live the expression “work hard, play hard.” When you have this many creative people in one room self expression is inevitable. Flannel Friday
Published in Culture
