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Marketing Eye Blog Articles
Reasons to ditch your corporate career to start your own business
Nov 12, 2015 Written by Mellissah Smith
I ditched corporate life for entrepreneurship when I was just 25 years old. I wasn't scared, I was excited, because I didn't have any real responsibilities and I owned my own home with my steady boyfriend at the time and life was pretty dandy.
Published in Marketing
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
Published in Marketing
There are so many ways in impress a new recruit when you are on boarding them in your business, but if you thought you had just got a handle on it, then you might want to read a little further.
Published in Small Business Marketing
Anonymity online no matter how much you think that you have created an anonymous account, is no longer the case. With the changes in law and the brilliance of a number of technology experts, finding the source of an anonymous comment on a website is now the norm.
Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.
Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.
Published in Management
The past few weeks I have been tested. I feel as though I am working for someone else again and it's scary. I have had to speak to strangers who are not calling me to talk to me, but I am instead calling them, asking for their help.
Published in Mellissah Smith
Often in public speeches I talk about how social media was Marketing Eye's game changer. It took us from doing the hard yards marketing with what dollars we had left to do so, to sitting back and taking orders - literally.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
Published in Marketing
10 Reasons Promotional Products have to remain part of your marketing strategy
Oct 13, 2015 Written by Mellissah Smith
Out of sight, out of mind — it’s an old saying, but it’s especially true about customer relations. We have all been given something with a logo on it, and we often use them every day. But how do you know that what you are doing with your marketing placement is working? How do you continue to ensure that your brand is at the forefront of a customer’s mind, and how do you stand out from the competition? Here we give you 10 good reasons why we believe that every marketing strategy can benefit from including promotional products as part of the overall campaign.
Published in Marketing
There has been an alarming number of enquiries of late for marketing audits, ranging from small to medium sized businesses through to large multi-nationals and government organizations.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
Published in Marketing
Mastering the Rockefeller Habits sits on my desk in every office that I have. It was written by regular EO speaker and co-founder, Verne Harnish and is a bible for many entrepreneurs like myself.
Published in Entrepreneurship
Gwyneth Paltrow says, Build a business from a real, honest place
Oct 06, 2015 Written by Mellissah Smith
I agree with this 100%. When I first started Marketing Eye, I built it from a perspective that there was no global player in SMB marketing. While this makes perfect sense, it didn't reach the pit of what I really wanted to achieve as a business person, or a leader for that matter. I also had not thought it through.
"I was doing something from a very real, a very honest place, so I think that's why I was able to build an audience," said Gwyneth Paltrow to Fast Company in an interview which I have recently seen on Facebook.
Published in Entrepreneurship
We have been very privileged at Marketing Eye to keep our key team for almost the entire duration of the company. What that has done is establish a firm foundation of people who understand the business, it's vision and what expectations are key to ensuring its ultimate success.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
Published in Marketing
Journalist / Content Writer wanted in Sydney / Melbourne office
Oct 05, 2015 Written by Mellissah Smith
We are an odd company at times. While we are definitely a marketing company, we are also media, a tech company and a educator. With 15 new clients being on-boarded in Australia in October, we desperately need a journalist to take over our magazine, and write content across multiple disciplines.
Published in Marketing
A few years ago a friend said to me after a couple had left the brunch table that they both had the "Xanax face". Then went on to describe the problems they were having.
Xanax is taken legitimately by those who suffer from anxiety, but any drug isn't good to be on for too long and there are so many healthy alternatives.
Then last week, someone mentioned the same man and said "you need to understand that he has a prescription drug problem, and until he addresses that, he is unable to stop living the lifestyle he is living; playing with the 'fast' crowds around the world."
Xanax is taken legitimately by those who suffer from anxiety, but any drug isn't good to be on for too long and there are so many healthy alternatives.
Then last week, someone mentioned the same man and said "you need to understand that he has a prescription drug problem, and until he addresses that, he is unable to stop living the lifestyle he is living; playing with the 'fast' crowds around the world."
Published in Guest Blog
Tagged under
You are currently walking down the road and you come to a cross roads; if you go one way, you may be successful, if you go the other, you are not so sure. What do you do?
Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.
Life is a bit like that.
Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.
Life is a bit like that.
Published in Entrepreneurship
