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Marketing Eye Blog Articles
Marketing Eye has hit a huge milestone. It's incredible the journey that we have taken over the past few years and where we are heading with a company that is so rich in possibility, that even I pinch myself.
When we expanded to the US, it was a half-arsed approach. We set up "part-time" and employed a few people who were left to their own devices after initial training to make it happen.
The biggest lesson we learned
When we expanded to the US, it was a half-arsed approach. We set up "part-time" and employed a few people who were left to their own devices after initial training to make it happen.
The biggest lesson we learned
Published in Management
Through social media you can now forge a very lucrative career, particularly as it becomes a unique arm of a company’s communications department.
They are many companies that will now pay six figures for the right social media person, but how do you build and maximise your expertise?
They are many companies that will now pay six figures for the right social media person, but how do you build and maximise your expertise?
Published in Marketing
According to analyst group Merrill Lynch, spending power among women in the US comes at a tune of $5 trillion dollars. Not only do women determine their own spending habits but they also influence men's spending habits.
Published in Marketing
The inside sales model is gaining traction around the world and it is imperative that all businesses adopt the trend. A good inside sales rep will take the reins of your business and drive it forward.
Marketing Eye looks at the top ha its and traits of successful inside sales reps (or ISRs of you will).
Marketing Eye looks at the top ha its and traits of successful inside sales reps (or ISRs of you will).
Published in Marketing
How do you decide on whether or not your company enters a new market?
Apr 05, 2015 Written by Mellissah Smith
Last week I took a little trip to Bundaberg in regional Queensland, Australia for work. The town has 30k odd people but supports more than 100,000 people at any given time over the entire surround region.
Our client, a highly successful accounting and financial services firm, Ulton Group, needed a "Marketing Eye" to develop their 2015/2016 marketing strategy. I took the opportunity to fly up to Bundaberg because it was close to Easter and a great opportunity to catch up with family in the Sunshine Coast.
Our client, a highly successful accounting and financial services firm, Ulton Group, needed a "Marketing Eye" to develop their 2015/2016 marketing strategy. I took the opportunity to fly up to Bundaberg because it was close to Easter and a great opportunity to catch up with family in the Sunshine Coast.
Published in Management
There's just something good about Friday. Most people see it as the second best day of the week (next to Saturdays). But, Fridays can be the best day of the week for an entrepreneur. Monday through Thursday is reserved for working like crazy in your business, but Fridays is the day to work on your business. For me, Monday through Thursday is spent marketing my clients' businesses, meeting with prospects, attending events and writing marketing strategies for my customers. I reserve Friday to re-energize my business and myself. This is when I put together marketing plans for my own business, I set goals and budgets, write blogs, engage in activities that inspire my creativity, and connect with mentors, friends and others in my field.
Published in Small Business Marketing
A commercial version of Marketing Eye magazine is now complete. It has been a long road and took almost six months to make it publishing ready, but after losing a bit more hair and seeing the ones that I have left go grey (almost), it was worth the effort.
In putting Marketing Eye magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
In putting Marketing Eye magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
Published in Marketing
Does your eco product, sell as well as your other brands? If not, it;s time to think about the way you market it.
Marketers and businesses are treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products. But eco, green or ethical products cannot be treated in this way. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never reach for a bottled soft drink.
Marketers and businesses are treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products. But eco, green or ethical products cannot be treated in this way. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never reach for a bottled soft drink.
Published in Marketing
In May, I will be speaking at CEBIT 2015 on marketing automation.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
Published in Marketing
Sexuality is no longer taboo or even mysterious, so should companies still be using sex to sell their wares?
The answer is yes, but only if it is appropriate and relevant to the audience.
The answer is yes, but only if it is appropriate and relevant to the audience.
Published in Marketing
Being young in no way represents limited capabilities. I agree that with age comes responsibility, experience and wisdom, but for me drive and ambition are inherent. And this is true of many other millennials I know.
That is not to say that Gen Y make better employees or leaders, what I am saying is that they should not be disregarded when their date of birth is revealed. It is cliché to say ‘age is just a number’ but in many cases, this stands true.
That is not to say that Gen Y make better employees or leaders, what I am saying is that they should not be disregarded when their date of birth is revealed. It is cliché to say ‘age is just a number’ but in many cases, this stands true.
Published in Culture
When I was just a wee bairn in London in the 1970s, my parents would straighten up and fly right to Paris or Barcelona, where apparently I would eat only eggs. That is another hard-boiled story.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
Published in Marketing
I have a personal fascination with color: the history behind it, the emotions it evokes and the simple beauty of it.
I also now have an appreciation of how color influences brand identity and marketing strategy.
I also now have an appreciation of how color influences brand identity and marketing strategy.
Published in Marketing
Every business needs a Marketing Eye - apparently, according to our competitors
Mar 11, 2015 Written by Mellissah Smith
I laughed so hard when a prospect sent me a screen shot of a competitor (well, I wouldn't consider them a competitor to be honest, but I will tell you more about that later) advertising on Adwords "Marketing Eye - Alternative".
I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".
I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".
Published in Marketing
What lessons can your business learn from the world's biggest brand?
Mar 10, 2015 Written by Marketing Eye
Are you looking for ways to build your business' brand and increase sales?
There is no better place to start than by analysing the factors that contributed to the success of the world's biggest brand, Apple Inc.
So, what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?
There is no better place to start than by analysing the factors that contributed to the success of the world's biggest brand, Apple Inc.
So, what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?
Published in Guest Blog
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