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Marketing Eye Blog Articles
The Delicate Relationship we Develop with Our Employees
Feb 19, 2015 Written by Marketing Eye Dallas
Late fall, I started the process of selling my Dallas-based business that I've built for the past seven years. The difficult thing was not putting the business up for sale, but telling my employees. Many have been with me since the early years and have been my support as my business has grown.
As I made a personal call to each employee this week, I was pleasantly surprised by their reaction. Most were not disappointed that I was selling as they saw this as a natural progression in my career. They were disappointed that they would no longer be working for me. This made me think, what did I do right that made them feel this way, and can I do it again as I build a new staff at my next business.
As I made a personal call to each employee this week, I was pleasantly surprised by their reaction. Most were not disappointed that I was selling as they saw this as a natural progression in my career. They were disappointed that they would no longer be working for me. This made me think, what did I do right that made them feel this way, and can I do it again as I build a new staff at my next business.
Published in Small Business Marketing
I was talking with a friend this week about the reorganization of the company where she works. A colleague is being demoted from the job she has had for ten years, and the manager didn't think this demotion would drive the employee our of the company due to her old age of 49.
Next week I will be 44. I don't feel old. I feel mentally sharp and physically fit. I juggle many things as a business owner, a mom a weekend athlete ( I just ran a half marathon two months ago). I just don't feel old. I have spent 15 years in corporate, owned and grown a business, beginning a new business. I feel I am finally hitting my stride in my career and can be seen as an expert in my field.
Next week I will be 44. I don't feel old. I feel mentally sharp and physically fit. I juggle many things as a business owner, a mom a weekend athlete ( I just ran a half marathon two months ago). I just don't feel old. I have spent 15 years in corporate, owned and grown a business, beginning a new business. I feel I am finally hitting my stride in my career and can be seen as an expert in my field.
Published in Small Business Marketing
Life is about story telling. It is about story creation. It is about living life like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to be loved. Love your children, your family, your friends, work and colleagues and tell the stories of how each and every one brings out the best in you.
Your life is your brand. You can direct it in in any way you choose to deliver your personal message.
Your life is your brand. You can direct it in in any way you choose to deliver your personal message.
Published in Marketing
5 successful marketing campaigns that made a major impact in 2014
Feb 15, 2015 Written by Marketing Eye
Marketing Eye appreciates the world around us. We are constantly inspired by creative campaigns in our environment by our fellow marketers.
Here are some of the Marketing Eye Melbourne office’s favorite recent marketing campaigns.
Here are some of the Marketing Eye Melbourne office’s favorite recent marketing campaigns.
Published in Marketing
5 Ways To Build An Exceptional Content Marketing Strategy : Mellissah Smith
Feb 12, 2015 Written by Mellissah Smith
I was asked yesterday, "how did you attract so many readers to your blog".
I cannot remember the year I started blogging, but it was well before it became mainstream. I started my first blog on blogspot and then matured to having a blog on our company website.
I cannot remember the year I started blogging, but it was well before it became mainstream. I started my first blog on blogspot and then matured to having a blog on our company website.
Published in Marketing
An article I read recently stated that journalism has an originality problem not a plagiarism problem. According to author Kelly McBride, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”
Those who are truly original start a conversation, but what conversations are left and is it possible to use an existing conversation to make a new and original statement?
Those who are truly original start a conversation, but what conversations are left and is it possible to use an existing conversation to make a new and original statement?
Published in Marketing
Blogging is at times difficult, but creating a strong social media following for your blog can be even more difficult. Here are eight tips that will help make your blog stand out.
What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing
On the weekend I was chatting to a person about business as I do from time to time. As they told the story of their journey as an entrepreneur, I listened intently.
When they had finished, I paused.
They had reached a certain level, but couldn't quite make it to the next stage. In this case, ambition was greater than their ability to deliver upon their goals. The business person couldn't quite figure out what was holding them back.
But I could.
When they had finished, I paused.
They had reached a certain level, but couldn't quite make it to the next stage. In this case, ambition was greater than their ability to deliver upon their goals. The business person couldn't quite figure out what was holding them back.
But I could.
Published in Small Business Marketing
Today I read an article that Ashton Kutcher shared on Facebook "8 Fears and Insecurities Everyone Has".
What resonated with Ashton was:
No. 1 I'm not good enough
No. 2 My work isn't good enough
No. 6 I'm afraid of failing/disappointing
No. 7 If people knew the real me, they wouldn't like me
Interesting. It's got me thinking. What are my fears and insecurities?
We all have fears and insecurities - it's human nature after all. As a woman in her early 40's that is single with a fast growth business, I possibly have more fears than insecurities.
After a bit of soul searching, this is what I came up with:
What resonated with Ashton was:
No. 1 I'm not good enough
No. 2 My work isn't good enough
No. 6 I'm afraid of failing/disappointing
No. 7 If people knew the real me, they wouldn't like me
Interesting. It's got me thinking. What are my fears and insecurities?
We all have fears and insecurities - it's human nature after all. As a woman in her early 40's that is single with a fast growth business, I possibly have more fears than insecurities.
After a bit of soul searching, this is what I came up with:
Published in Mellissah Smith
I have an ear for piano, yet I decided to play the guitar. I can pick up any melody on the piano and start banging the keys and music miraculously fills the air. With the guitar on the other hand, I can play when sheet music is put in front of me. I can learn to play songs, but I can’t play by ear.
I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Published in Marketing
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
Published in Marketing
The rise of robotics is nothing new; everyone from scientists to futurists and the man in the street has been talking about it for decades. We’ve been watching TV robots since the 1950s, wondering when these filmic predictions would come to fruition. We’ve been reading Isaac Asimov books since 1939 pondering whether robotics will one day usurp humanity to become the dominant being.
Of course we are a long way from robots taking over the world and disobeying Asimov’s Three Laws of Robotics:
1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.
2. A robot must obey the orders given it by human beings, except where such orders would conflict with the First Law.
3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.
Of course we are a long way from robots taking over the world and disobeying Asimov’s Three Laws of Robotics:
1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.
2. A robot must obey the orders given it by human beings, except where such orders would conflict with the First Law.
3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.
Published in Marketing
Oscar nominated film Whiplash got me thinking about how far people are willing to go to get the best out of themselves and others.
Is your best good enough or do you strive for better, for more or even to be the best? How far can you actually push yourself and others?
Is your best good enough or do you strive for better, for more or even to be the best? How far can you actually push yourself and others?
Published in Management
The Seattle Seahawks are doing something right. This NFL team, owned by Microsoft co-founder Paul Allen, has a marketing strategy that has proved to be incredibly successful – here’s why.
When it comes to marketing, it is imperative to create a community around your brand. Whatever your brand stands for, you must run with it and create a following of dedicated customers along the way.
When it comes to marketing, it is imperative to create a community around your brand. Whatever your brand stands for, you must run with it and create a following of dedicated customers along the way.
Published in Marketing
Motivation secrets that help you become a better goal setter
Jan 07, 2015 Written by Marketing Eye Atlanta
"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we hit it." - Michaelangelo
Goals. Not the kind kicked by America's best field goal exponent. More the type set by entrepreneurs, businesses, fitness fanatics and anyone who wants to get the most from life. I’ve edited a lot of pieces about goal setting in the last two months. It’s that time of year. Of those, however, who are taking advice about setting their goals, many fail to stick them.
Goals. Not the kind kicked by America's best field goal exponent. More the type set by entrepreneurs, businesses, fitness fanatics and anyone who wants to get the most from life. I’ve edited a lot of pieces about goal setting in the last two months. It’s that time of year. Of those, however, who are taking advice about setting their goals, many fail to stick them.
Published in Culture
