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Marketing Eye Blog Articles
Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Published in Social Media
Instagram is more than pictures, and Facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
Published in Marketing
ESPN has developed quite a reputation, and depending on who you talk to, it could be one of two things. First, Bill Simmons of HBO does not have the kindest words for his former employer, to put it lightly. Second, the masses have long known ESPN for its comical commercials that feature star athletes and analysts alike. Recently, ESPN aired a commercial featuring David “Big Papi” Ortiz of the Boston Red Sox alongside two of his teammates. Without giving away too much, the commercial deals with his impending retirement at the culmination of this season. This isn’t the first time ESPN has used sports culture to push its name out there. These six commercials embody wit, humor, and much more along the way. Below are some short teasers for the commercials that have people rolling on the floor (literally) with laughter.
Published in Marketing
Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.
Published in Small Business Marketing
Marketing Eye Atlanta is blessed to be located in the heart of Buckhead in the Atlanta Tech Village (ATV), or as some call it, The Village. With over 100 companies in the building, we are surrounded by great minds, innovative ideas and genuinely cool people.
Published in Culture
The pressure of growing your business is insurmountable with the number of areas that each business has to consider.
As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.
As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.
Published in Entrepreneurship
Today I Saw A GP Who Is Also A Psychotherapist - This Is Why
Jul 18, 2016 Written by Mellissah Smith
I run a thousand miles an hour. I have a hundred things happening at any given time. My name is being called either in the office, on the phone or in my inbox all day long, and my head is ready to explode.
Published in Entrepreneurship
Pokemon Go has taken the world by storm, and you have likely seen swarms of Pokemon trainers walking around town or in the park with their eyes glued to their screens. Plenty of people have been praising it. Plenty of others have been bashing it. It is hard to say what effect Pokemon Go has had on people. The verdict: Regardless of whether it is a hit or miss, EVERYONE IS TALKING ABOUT POKEMON GO. It is bringing recluses off the couch and changing the very dynamics of handheld gaming as we know it.
Published in Marketing
Planning a wedding is very stressful. Everyone you know has an opinion, anyone you talk to will give you advice, and your family, well… you know them, they fall into a category all on their own. There are so many things you need to get together, a venue, dress, photographer, food, cake, DJ or band, etc. Then you have to consider the wedding invitations. In putting together mine I approached it in a similar way I would approach an email campaign.
Published in Marketing
You wake up, get ready, and set out for your day. You love what you are wearing and you’ve got a great cup of coffee in your hand. You’re thinking it is going to turn out to be a pretty good day. And then you hit it, traffic. Every morning, without fail, there is traffic somewhere in the city. Seeing those brake lights light up can be one of the most frustrating things.
Published in Culture
I always like to hit the hard topics, because quite frankly they stir the pot and create discussion - which is exactly what I want this blog to do.
Published in Mellissah Smith
Never Settle In Any Aspect Of Your Life - I haven't, and I have No Regrets
Jul 09, 2016 Written by Mellissah Smith
Have you ever wondered why you are where you are today? Why the choices you made or perhaps were made for you, led you to a life that you are living?
Published in Mellissah Smith
Take Your Business To The Next Level In 2016/17 With These 5 Marketing Tips
Jul 07, 2016 Written by Mellissah Smith
For all of Australia and New Zealand, we have just started a new financial year. Companies that are strategic and have long-term goals, often already have a marketing plan in place, while other's may have been busy getting their last set of figures in for the year, and missed doing the planning that is necessary to catapult their businesses in 2016/17. Which company are you?
Published in Small Business Marketing
Just bought a new iphone? Welp, there’s probably already another one in the works. And of course as soon as it comes out we will all just have to have it. Because it is so different from the one we bought not even a year ago right. Why do we have to have something that’s brand new even if we have the exact same one at home already, it's just slightly older? It still works fine and looks pretty good. However as soon as that new one comes out we abandon it like there’s no tomorrow.
Published in Marketing
Marketing and Advertising have long been known for being exciting, innovative, clever, and plenty of other things that help businesses and brands get outside the box and engage consumers in unique and memorable ways. On the flipside, Marketing and Advertising have also occasionally been guilty of making some disastrous decisions that either hurt a brand or demolish the marketing or advertising budget of the business. I will leave the verdict up to you, but here are some interesting marketing and advertising strategies that make for a good water cooler debate in the office.
Published in Marketing
