![Why Quizzes Are Killer Converters!](/media/k2/items/cache/a0e2fbcdd218693394d187e767c5271e_S.jpg)
You may have noticed, people live on their devices, I know I feel like I’m missing an arm without my cell phone. 82% of buyers research you online before they take action, be it buying your product or service or calling you to schedule a demo. This means your digital presence has to be up to snuff.
There are lots of great ways to help generate leads through your website. Having someone opt in by giving you their “almighty” email address can be very powerful. Previously we posted about subscribe boxes and pop up email collection apps but there are tons of ways to get someone to opt in and make it fun at the same time. One of my favorites is a quiz.
There are lots of great ways to help generate leads through your website. Having someone opt in by giving you their “almighty” email address can be very powerful. Previously we posted about subscribe boxes and pop up email collection apps but there are tons of ways to get someone to opt in and make it fun at the same time. One of my favorites is a quiz.
Published in
Small Business Marketing
![There's Money In A Good Email List](/media/k2/items/cache/2709e1cc5e35415f9cc4502ded3470a8_S.jpg)
An organically grown email list is key to a strong online presence. However, asking for someone’s email address can be tricky. I had personal experience requesting email addresses in a store and people treating me like I requested exclusive access to their first born child’s naming rights. Anyway, users are reluctant to just give out their email address when they first step foot on your site. They want to be certain they enjoy your content and find value in it. Below I will include a short list of useful lead gen tools to capture emails but first let’s go over a few polite ways to ask for users’ emails.
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Marketing
![What Does Taylor Swift And Lead Generation Have To Do With Each Other?](/media/k2/items/cache/bd1351b408feaa7a7bb52dcdff55aef5_S.jpg)
What Does Taylor Swift And Lead Generation Have To Do With Each Other?
Aug 04, 2016 Written by Marketing Eye
As most of you know, in a blink of an eye, the carefully curated “good girl” image of one Taylor Swift was destroyed by a series of snapchat videos exposing her to be a liar and destroying her reputation. For those of you that live under a rock, you can read about it on vox.com.
“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.
“What can we learn from this?” you ask, “How does this have any relevance to my business?” let me elaborate.
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Marketing
![The Importance Of Knowing Your Audience](/media/k2/items/cache/f59e5e3530c2c45e61d5a0c945f954cb_S.jpg)
Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
Published in
Small Business Marketing
Don't Understand Why One Person Acts One Way To You, And Another To Someone Else? Here's Why...
Aug 03, 2016 Written by Mellissah Smith
Wikipedia says it all:
"Compartmentalization is an unconscious psychological defense mechanism used to avoid cognitive dissonance, or the mental discomfort and anxiety caused by a person's having conflicting values, cognitions, emotions, beliefs, etc. within themselves."
Compartmentalization allows these conflicting ideas to co-exist by inhibiting direct or explicit acknowledgement and interaction between separate compartmentalised self states."
I've long been fascinated by psychology and as a woman who never married in her forties, I find it amazing how much I have learned over the years about the opposite sex.
Sometimes I totally get it. Men are from Mars, Women are from Venus. Other times, I literally shake my head and wonder how in hell did that person do that, when they do this normally.
It's like having a very straight, conservative hardworking female employee, who is a stripper at night. It's hard to comprehend that they could or would do both, particularly if they are religious.
"Compartmentalization is an unconscious psychological defense mechanism used to avoid cognitive dissonance, or the mental discomfort and anxiety caused by a person's having conflicting values, cognitions, emotions, beliefs, etc. within themselves."
Compartmentalization allows these conflicting ideas to co-exist by inhibiting direct or explicit acknowledgement and interaction between separate compartmentalised self states."
I've long been fascinated by psychology and as a woman who never married in her forties, I find it amazing how much I have learned over the years about the opposite sex.
Sometimes I totally get it. Men are from Mars, Women are from Venus. Other times, I literally shake my head and wonder how in hell did that person do that, when they do this normally.
It's like having a very straight, conservative hardworking female employee, who is a stripper at night. It's hard to comprehend that they could or would do both, particularly if they are religious.
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Marketing
![Business Card](/media/k2/items/cache/68fb3e3b9d4ee9517ac1022989fdfc49_S.jpg)
Business cards. Easy, simple, and one of the best ways to gain new clients. Think about the last time you gave a potential client your business card. What did the client look like? What sort-of help were they looking for? Where did you meet? A restaurant? A convention? Maybe in line at a coffee shop? These questions may seem trivial, but they can actually mean the difference between gaining and losing a new client.
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Marketing
![Do You Network With Industry Leaders?](/media/k2/items/cache/17b6a71885f45d0c136e6a32c71ba242_S.jpg)
How Often Do You Network?
If you are a business struggling to get leads and you answered “never” to the above question then you are in for a big surprise.
If you are a business struggling to get leads and you answered “never” to the above question then you are in for a big surprise.
Published in
Marketing
![1st Results Page Or Bust On Google](/media/k2/items/cache/4ab6f5fd703b5bb734c4bf88679e8b92_S.jpg)
So… you’ve put up a website and it’s beautiful. Everything moves smoothly, it has beautiful graphics, the message is tight, it’s mobile responsive, basically it’s perfect, but you have a big fat ZERO when it comes to traffic. Alright, maybe it’s not zero but with traffic so low it may as well be. Sadly, the internet doesn’t work like Field of Dreams, “if you build it, they will come,” there is so much more to it than that.
Published in
Website Development
![Social Media](/media/k2/items/cache/76ba2d1d2b5528e3c2f8cce188b4d8b0_S.jpg)
Social Media is crucial for supporting your business and for building brand awareness. While shares and retweets on social media are extremely important, it is also important to post original content from your company. We’re talking informative posts about your company on all social media platforms you participate in. It is important that social media users see that you have your own brand, ideas, and story to share. Here are our top 5 “tools of the trade” for posting original content:
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Marketing
![7 Common Misconceptions About Social Media](/media/k2/items/cache/1b61b449206bee159b838ef0eb1537ef_S.jpg)
It is no secret that social media is becoming predominantly popular today amongst marketers and businesses alike. However, if you’re a business that is still not on social media then you most likely have a misconception about social media.
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Marketing
![Make Your LinkedIn More Sales Centric](/media/k2/items/cache/4a5dadae8236179289a29d4a9cb30754_S.jpg)
Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
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Social Media
![Social Media](/media/k2/items/cache/dcb1882b5d2da82c4f1ecb54d9b9de6d_S.jpg)
Instagram is more than pictures, and Facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
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Marketing
![ESPN= Advertising Gold Mine](/media/k2/items/cache/7d13cc638b031f8ce1bae1b0204ae77c_S.jpg)
ESPN has developed quite a reputation, and depending on who you talk to, it could be one of two things. First, Bill Simmons of HBO does not have the kindest words for his former employer, to put it lightly. Second, the masses have long known ESPN for its comical commercials that feature star athletes and analysts alike. Recently, ESPN aired a commercial featuring David “Big Papi” Ortiz of the Boston Red Sox alongside two of his teammates. Without giving away too much, the commercial deals with his impending retirement at the culmination of this season. This isn’t the first time ESPN has used sports culture to push its name out there. These six commercials embody wit, humor, and much more along the way. Below are some short teasers for the commercials that have people rolling on the floor (literally) with laughter.
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Marketing
![The Not So Lost Art of Storytelling](/media/k2/items/cache/d684a5f1d6d18e9647b504aaaaf15048_S.jpg)
Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.
Published in
Small Business Marketing
![Atlanta Tech Village](/media/k2/items/cache/68fd1d661976b9d8b879f7809970f2e8_S.jpg)
Marketing Eye Atlanta is blessed to be located in the heart of Buckhead in the Atlanta Tech Village (ATV), or as some call it, The Village. With over 100 companies in the building, we are surrounded by great minds, innovative ideas and genuinely cool people.
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Culture