Marketing Eye
word of mouth marketing
Yesterday, James Moran, the founder of James Moran Furniture, called to say hello. I haven't seen James for a little while as we have both been busy.

As the son of one of the most famous furniture family dynasty's in Australia (Moran Furniture), James Moran has one of the most stylish and professional showroom's in Australia and is currently selling into some of the largest retail chains select lines. Many of Toorak's great homes feature a James Moran Furniture couch and if you go down to the cinema's, chances are that in Gold Class you may be sitting in one of his designer chairs. Office fitouts for the uber trendy and professional are taken to a new level with a piece from James Moran Furniture and anyone who knows anything about furniture, can spot a James Moran Furniture piece a mile away.
marketing_01If you haven’t received a useful tip by now – you don’t know how 

41. Turn your invoice into a sales tool. Place a marketing message on the bottom with the latest special offer

42. Implement a loyalty program with your customers
Writing a marketing strategy today, it dawned on me that not enough space is left on a marketing strategy for ‘word of mouth’ marketing.

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