![How](/media/k2/items/cache/91e55df919b08f537b1e486fe1bab4ac_Generic.jpg)
How to develop a marketing strategy targeting women
Published in
Blog
Women are intelligent and influential consumers. According to a recent study, women account for over $31.8 trillion in global spending. Moreover, women control more than 85% of purchases across many categories.
![Someone](/media/k2/items/cache/8952442977db6da9e768909045378306_Generic.jpg)
Someone Steals a Client
Published in
Marketing
I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it didn’t pique my interest.