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We live in an age of Visual Culture, as super bloggerJeff Bullas has deemed. And in this period of time where everyone has a camera phone on stand-by to capture one of life’s many moments, the moniker certainly stands true.
Visual content is a universal language; Esperanto in image form that people from all over the world share. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Visual content is a universal language; Esperanto in image form that people from all over the world share. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Think about your brand as a person
Published in
Marketing
This morning I was chatting to my creative director about a client. I was reminded that as a marketer, we often forget about the small things that make our client’s brands so special and unique because we are too busy doing rather than looking at the brand through pictures.
