The other day, a few of us from the Marketing Eye team were at a client meeting and they mentioned that they buy all of their employees an ipad for Christmas.

You should have seen my employees faces! They were green with envy. It was as if they had all been given ferraris.

I thought to myself, "that's really cool" but not for a second did I think that they received something worth more than what my employees in Atlanta received. Perception is an unbelievable thing and more and more, companies are being encouraged to "buy" their employees happiness.

Many new age companies, with venture-backed operations offer: