For any business, customers are the number one priority. If we continue to look at customers as just a means of bringing in money, we are going to miss the opportunity to nurture a strong connection with them. Loyalty is more than a returning customer and multiple purchases: it’s the line between whether they will refer your company to their friends, engage with you on social media, and commit to advocating for you. No amount of money can buy a customer's trust. 

Just like that, half of the 2018 business year is behind us. Like many business owners, I find myself reflecting on the year and have I have found myself to be extremely grateful for my teams. This year, in particular, I have been flying overseas to spend more time with the US teams and have found it to be valuable for quite a few reasons.