How many times a day do you get an email and move it straight to trash before even opening it? We are all guilty of this action because we receive hundreds of “spam” emails everyday. They are trying to captivate us with: Buy this Save this Sign up to be an exclusive member You don’t want to miss this But none of this works. The first step to a successful email campaign is a catchy subject line. Put yourself on the receiving end. Would you open an email with the subject you are about to choose? Sifting through hundreds of emails a day, your audience needs to be captivated by “something.” The opportunities are endless, but you must have “something” to catch their attention.