Startup founders understand the importance of marketing, but the life of a startup founder is a changing landscape of measuring the needs of the product you’re building or raising the funds to build it. With all of the things they have to think about daily, startup founders simply don’t have the time to focus on their target audiences, marketing niches, marketing campaigns or a marketing strategy. So how does a startup company market its product? With an outsourced marketing department! Outsourcing your marketing not only takes that burden off of your shoulders, but it also ensures that your marketing efforts are given the attention and care they need from the beginning.

Now that we’re in 2020, it’s time to start thinking about the next generation of consumers: Generation Z. Born between 1994 and 2014, Gen Z will soon be flooding the market and the workplace. As the first generation to have immediate access to technology for most of their lives, marketers have to completely rethink their approach. If we want to tap into this new audience, we need to understand what they care about, how they consume information, and how to close the deal. 

There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimization and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.

Starting a small business is always going to be a tough venture. No matter what industry you want to enter, there are at least a hundred other companies doing something similar to yours. The market is already saturated with ads and marketing campaigns, but you still need to find a way to cut through all the noise. Guerrilla marketing is an excellent way to implement a marketing strategy that is a fraction of the cost of a regular strategy. Below, we discuss what guerrilla marketing is, the components of a successful guerrilla marketing campaign, and the types of guerrilla marketing that work the best.

Whether you think your current content strategy is working or not, it’s always a good idea to reconsider how it can be better optimized for your audience. There are plenty of resources available to strengthen your content marketing. Studies show that 61% of consumers are influenced by custom content, so it’s more important than ever to be engaging your consumers where they are. Marketing Eye’s Morgan Doyle and Robotic Marketer’s Michael Banks recently discussed how to optimize your content strategy, which you can view at the bottom of this page. We’ve pulled a few of their key points for you to read below.

Email marketing is an effective way of keeping your audience informed on your product and it provides them with a line of communication straight to you. But consider how many emails you get on a day-to-day basis. What do these look like? How many do you read? To get better subscribers and more loyal readers, it’s important to have a strong email design. Below, we have six basic email design elements that will make your emails easier to read and look better.

As this year draws slowly to a close, you should start to set your vision for 2020! Each year brings in new techniques, new technologies and new problems to be solved. It’s a marketer’s job to stay ahead of the curve and anticipate the forthcoming problems your company needs to be solved. Set yourself up for success with a clear vision for how you are going to overcome your obstacles and achieve your marketing goals for the future. Below, we have four elements to add to your marketing strategy for 2020.

Effective content that generates leads and brand engagement for your company is an invaluable asset. Finding the right fit for what your audience is looking for requires A/B testing, giving you a better picture of what they find most interesting. While a blog page on your website is great for educating and informing customers about different aspects of your service and industry, something like a video can go to even greater lengths to show how your product works. Improve your content marketing efforts to better capture your leads at later points in the sales funnel. 

Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?