Under the leadership of CEO Linda Yaccarino and Elon Musk, who acquired Twitter in 2022 for a staggering $44 billion, the once-familiar social media app has undergone a daring transformation and rebranding. Formerly known as Twitter, it is now called "X," and the aim is to turn it into a super-app akin to China's WeChat, offering a multitude of services beyond traditional social media functions.
The launch of the “new” Hotjar
Hotjar is a company with a global team that serves customers all around the world, with a mission dedicated to helping people make websites their users love. Hotjar is now rebranding itself in all aspects, with a focus on having immediate recall from consumers, users, and the public when they view the name “Hotjar” itself.
In today's competitive market place, companies are finding it more crucial and more critical to establishing their brand and making sure it fits their image. With so much competition spanning across almost all sectors, companies are forced to step up their game in a sense a stick out of the crowd. Members of the current generation show increased the placement of value of a companies brand and what it stands for. Deciding how to rebrand your company can be a daunting task. Especially if your company has experienced some rough patches along the way, there are many things to be done and ideas to be considered during the process. Here are five steps that along with other practices, should have your company in a good starting with its branding.
Source:https://friendsofmaconfb.wordpress.com/2012/03/07/is-this-the-new-apple-logo/
“Sometimes, you just have to start all over differently.” - Bernard Kelvin Clive
Deciding to rebrand your company can be an enriching task. Sometimes a fresh start is precisely what your company needs to get back on track. Maybe your business has been struggling from the beginning, and now that you have had some time to get a feel for the industry, you know what you need to do to make yourself a key player. Whatever the reason may be, rebranding can be both exciting and terrifying at the same time. By following the following steps, you can get off to the right foot to rebranding your business.
Out with the old, in with the new
It takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
