Trade shows and exhibitions are essential marketing events for businesses to showcase their products or services, generate leads, and establish brand visibility. With numerous companies vying for attention at these events, it's crucial to find effective ways to stand out from the competition. One powerful tool that can help you maximize your return on investment (ROI) at trade shows and exhibitions is branded merchandise.

Out of sight, out of mind — it’s an old saying, but it’s especially true about customer relations. We have all been given something with a logo on it, and we often use them every day. But how do you know that what you are doing with your marketing placement is working? How do you continue to ensure that your brand is at the forefront of a customer’s mind, and how do you stand out from the competition? Here we give you 10 good reasons why we believe that every marketing strategy can benefit from including promotional products as part of the overall campaign.