The dawn of the AI revolution has not just introduced us to new technologies, but has also reshaped industries, with marketing standing at the forefront of this transformation. While debates about job automation continue, there's an often-overlooked aspect: the emergence of unique, previously non-existent career opportunities within the marketing domain. Although AI has sparked job-related fears, there are several positive aspects that are worth considering. Let's delve into these new careers that have sprouted, influenced directly by the AI surge.

Why are we talking about mobile marketing? It is changing the way consumers interact with brands and consequently vice versa. Virtually, everything is accessible on mobile today, from e-books to e-commerce. This means consumers can constantly interact with your brand irrespective of their location. To illustrate, customers don’t necessarily need a laptop to read emails or conduct online shopping. And neither need to sit in front of a television to get entertained or watch the news.

Here are the challenges and opportunities of mobile marketing that you should know