In an omnichannel marketing approach, it’s all about creating a personalized and consistent customer experience, no matter what platform they are using to engage with your brand. This means that the experience should be consistent across all channels: social media, customer service, website, brick and mortar, and email campaigns. Email campaigns are especially important because they are at the center of your customer’s digital life and can drive the highest ROI among other digital communication channels. Below, we’ve got four benefits of email marketing in an omnichannel marketing approach.