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What It Takes to Measure Brand Awareness
Published in
Marketing
The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s important to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.
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1. Not listening
As a marketer you have a pretty good understanding of what actually needs to be done for a client, however sometimes marketers go off on their own ideas and ignore what the client wants. STOP! Remember the number 1 objective should be your client's happiness. That means listening to what the client wants and making compromises when possible.
As a marketer you have a pretty good understanding of what actually needs to be done for a client, however sometimes marketers go off on their own ideas and ignore what the client wants. STOP! Remember the number 1 objective should be your client's happiness. That means listening to what the client wants and making compromises when possible.