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As we explore the heart of marketing performance, it's time for some tough love. Your marketing performance might suck, and there are likely some hard truths you've been avoiding. This document isn't here to coddle you with gentle reassurances but to confront the brutal realities that are holding you back. Let's dive into the controversial yet critical reasons why your marketing performance might not be living up to its potential.
Marketing Technologies You Can’t Live Without
Published in
Marketing
Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most full-time marketing managers navigating today’s competitive landscape.
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This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance. [space height="HEIGHT"]
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance. [space height="HEIGHT"]
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
