For mid-market businesses, the decision to work with marketing agencies can help expand their capabilities and bring specialized expertise to the table. However, the effectiveness of this collaboration largely relies on how well your Chief Marketing Officer (CMO) manages and integrates the agencies' efforts with your company’s overall marketing strategy.

Here’s a quick guide to how your CMO should ideally be working with marketing agencies, including responsibilities and best practices for allocating work. 

In the vibrant city of Baltimore, where innovation and tradition intersect, Artificial Intelligence (AI) is setting the stage for a new era in marketing. The conversation around AI in marketing agencies across Baltimore is not just about the adoption of new technology how there is now fundamental shift taking place around the development, implementation, and evaluation of marketing strategies.

As marketing agencies continually seek to optimize their content creation process, AI content platforms have emerged as powerful tools. These platforms vary in capabilities and features, making it crucial for agencies to choose the one that best aligns with their needs. Let’s explore a range of AI content platforms, analyzing their strengths and weaknesses, and discuss how they can be effectively integrated into a comprehensive content strategy.