landing pages
![How](/media/k2/items/cache/94c8c0da1dbcc923a173d22dbc0b5d61_Generic.jpg)
Building a landing page is standard practice for any marketer, but that shouldn’t undermine the importance of building a purposeful landing page to increase conversions. The fundamentals, like compelling copy, form placement, and social media integration aren’t changing; it’s all about the smaller ways to maximize the number of sign-ups the landing page generates. Below, we have several ways to improve the performance of your landing page and generate more conversions for your business.
![Why](/media/k2/items/cache/1a956c46450e1847584fd382f605b0a6_Generic.jpg)
Why Landing Pages?
Published in
Marketing
We often get asked by our clients “what is a custom landing page and why is it necessary?” There are many ways to approach advertising in the digital space, however having a custom landing page is the most efficient way to get the desired conversion rate or hard sale. Here are 3 reasons why you should always have a custom built landing page for every one of your digital advertisements: