![The](/media/k2/items/cache/667f0bd8cc1b5671ad4f8bbe722f4deb_Generic.jpg)
The Power of Strategic Alliances in International Marketing: Best Practices for Global Expansion
Published in
Blog
Global expansion can be a daunting task for any business, regardless of size or industry. The complexities of navigating foreign markets, cultural differences, and language barriers can quickly become overwhelming. However, there is a powerful tool that can help businesses successfully expand into new markets: strategic alliances.
![When](/media/k2/items/cache/f2cd3ea2fa74205369dfcf9169ee1dae_Generic.jpg)
A bride in India has her hands painted with henna two nights before her wedding. In Chile it is socially acceptable and preferred to arrive late to events. In Japan the number four is avoided at all costs for the similarity in sound to their word meaning “for death.” Being interrupted while speaking is common and not considered rude in Brazil.