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Sales and marketing professionals close as many deals as possible within a stipulated amount of time. More often than not, this means heading out, meeting as many potential clients as one can, and being physically present on the field to make a sales pitch. This very old-school traditional form of marketing is widely known as ‘outside sales.’
Modern-day marketing introduces a more cost-effective method of selling called ‘inside sales.’ This strategy is the sale of products or services by a sales professional through phone, email or the internet. In simple words, inside sales can be best described as an act of identifying, nurturing and converting potential leads into customers remotely or from within an office-based environment.
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Politician, motivational speakers and inside sales reps all require a well written script that demands practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
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What does an inside sales executive do?
Marketing Eye looks at the top ha its and traits of successful inside sales reps (or ISRs of you will).