forrester
Marketers, did you forget something?
Published in
Marketing
In May, I will be speaking at CEBIT 2015 on marketing automation.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
