Creating a marketing budget for the upcoming financial year involves strategic planning, foresight, and a clear understanding of both past performance and future goals.

This blog will provide a comprehensive guide to marketers and business leaders on how to effectively allocate resources to maximize impact in the 2024/’25 financial year.

It's the time of year when you may have noticed a few EOFY signs in stores around you. The end of the financial year presents businesses with an opportunity to gain new customers and increase sales. It's an ideal time to implement new marketing ideas to help improve sales. It may be overwhelming for businesses, especially small businesses, to navigate this time of the year. Whether it’s your businesses first time in the season or after hitting a wall with ideas after many years in the game, here are a few marketing tips your business can use this EOFY season to help boost sales.

A new year means many things to many people. If you are an entrepreneur and it is a new financial year, your goals will tend to be around business. Alternatively, 1^st of January tends to be a combination of personal and professional goals.

As I look back on the year we have just had, I smile. Why? I think it is more to do with growing – as a person and as an entrepreneur.