This pandemic provides a tough environment for marketing as brands wonder how to realign their strategies to match the changes in the business environment. Yet, in the ever-competitive and changing business world, a number of factors exist that when acted on, can be used to augment your brand's marketing strategy. COVID-19 is changing consumer behavior in various different ways, there must be a shift in marketing objectives and the strategies used to achieve brand success. Augmented strategies won't just help your business gain resilience to the effects of COVID-19, but allow your business to thrive as a leader within your industry.