Under the leadership of CEO Linda Yaccarino and Elon Musk, who acquired Twitter in 2022 for a staggering $44 billion, the once-familiar social media app has undergone a daring transformation and rebranding. Formerly known as Twitter, it is now called "X," and the aim is to turn it into a super-app akin to China's WeChat, offering a multitude of services beyond traditional social media functions.

Instagram has over 1 Billion users around the world. Therefore, the probability of the user being your next business client is very high. As a B2B company, this is your cue to build a solid online presence to form a long-term connection with your audience.

Instagram has become a crucial starting point in digital marketing for many B2C marketers. But the truth is, B2B companies can also leverage the high brand visibility on this platform. Your strategy now is not limited to pitch meetings; you can reach a client halfway across the world.

Since most organizations have integrated digital technologies into their daily operation, digital transformation is a must-do for your business. However, a recent study by McKinsey shows that 70% of all digital transformation projects fail. Business failure in digital transformation may lead to a loss of competitiveness in the relevant market. Additionally, the global pandemic has pushed more companies toward digital transformation. 

Digital transformation is one of the most complex and unique topics. To understand its meaning, you have to think in two opposite categories: business today and the world tomorrow.

It may seem difficult, but it’s a lot easier than you think. Having a firm understanding of the current situation in the world is quite crucial - every pain point and every strength. Simultaneously it's critically important to be in a way where you’re living in the future, or even to predict what will be popular in some time, how people's skills will change, and what kind of technologies will rise.

Is your business still struggling with government regulations, security, and reliability requirements? Are you hesitating to use automation technologies to run and improve your business? Living in the digital era, many companies today are transforming their data centers to streamline operations and private cloud infrastructure. With the help of cloud capabilities, companies can quickly test and start new services and be agile to changes in the market. Undoubtedly, financial services companies must modernize the Cloud to serve customer needs. According to Statista, by 2021, global financial services companies spent $500 billion on information technology, while in 2018, they were expected to spend $400 billion.

How do you define digital transformation? 

Simply put, digital transformation alters a company's core business model to take advantage of new digital technology. It is not enough to just digitize a product or service as it is also necessary to reimagine and reinvent it to provide it to clients in sync and perfect harmony with their ever-changing demands. As a result, businesses now face unprecedented pressure to digitally adapt their marketing techniques. 

Aligning the efforts of your marketing and sales departments can be a long, difficult journey to get everyone on the same page. While each department is working towards the same goal (generating revenue, growing the business), they are often using very different strategies and tactics to achieve the results. When you can combine the efforts of marketing and sales, you create an environment where two departments are using the strengths of the other to finalize sales and generate revenue for your business. But how can businesses align marketing and sales effectively and efficiently? Digital transformation.