![Fast](/media/k2/items/cache/f62a17f794a03b17a2684f0886667d26_Generic.jpg)
Fast Tracking a Career to Marketing Management
I have always wanted to be a marketing manager. Started in the early 90’s, I wanted to achieve this position by the age of 30. This is my goal, and my expectation.
Marketers are able to progress quickly in the corporate environment in various ways. However, for those with no business upbringing, or simply do not have sufficient experience and qualifications, there are always new opportunities.
The marketing industry has changed significantly in the last few decades. When I started, Chief Marketing Officer (CMOs) did not exist. It is almost impossible for anyone in the marketing field to attain the C-suite. Today, CMO is exactly the positions that all marketers are aiming for. In the present, among board members and senior managers of large companies, there would always be someone that carries a marketing degree.
If you are new to the marketing field, here is my recommendations to help you progress on your path, based on my 30-year work experience with hundreds of different marketers across the globe.
![Choosing](/media/k2/items/cache/247b6f95024acacb9e1c80decc27ce13_Generic.jpg)
The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business?
![You](/media/k2/items/cache/f6734d3b41eb0d3fb0f1e952e057ffea_Generic.jpg)
![CRM](/media/k2/items/cache/9f69834c2b52286f136e08fabd62f78b_Generic.jpg)
Are You Using Your CRM System Correctly?
![Marketing](/media/k2/items/cache/760af276ee6f9b46d3f3a54c804b7c7d_Generic.jpg)
Marketing Technologies You Can’t Live Without
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance. [space height="HEIGHT"]
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.