In the digital marketing sphere, staying ahead requires a constant reevaluation of strategies and campaigns. The conventional approaches that once dominated the landscape are now giving way to innovative and personalized methods, particularly in the field of email marketing. Email marketing has always held a special place in the digital landscape. Previously seen as a simple outreach tool, it has evolved into a unique position of prominence.
What Your SEO Report Needs
When you’re building an SEO report for a client, it probably features a multitude of considerations to optimize their website like the page level traffic, bounce rate, or the amount of time that users spend on the site. All of this is helpful, but is it the most essential information for your report? Hypothetically, let’s say you can only include one piece of information in an SEO report. The one element that should be included in every SEO report is the conversion rate and goal completion.
Building a landing page is standard practice for any marketer, but that shouldn’t undermine the importance of building a purposeful landing page to increase conversions. The fundamentals, like compelling copy, form placement, and social media integration aren’t changing; it’s all about the smaller ways to maximize the number of sign-ups the landing page generates. Below, we have several ways to improve the performance of your landing page and generate more conversions for your business.
