![Contextual](/media/k2/items/cache/a21d6ff0caa0450b09a57ee717e3d2c3_Generic.jpg)
As marketers, we are always trying to find innovative ways to provide for our clients and exceed their expectations. When it comes to designing a plan for a client, it is essential for digital marketers to know which strategic effort is best suited for their particular needs. With the availability and ease of use of web-based targeting, there are decisions to be made about the type of method you want to use for your client.