Staying ahead in the digital marketing game demands a keen eye on trends, making real-time updates crucial. That's when AI content tools come into play as revolutionary tools for marketers. These tools aren't just about automation; they're the compass in the digital wilderness. They decode shifting algorithms, decode consumer behaviors, and predict trends. Imagine crafting content tailored precisely to what your audience craves. That's the power of AI. It's not just efficiency; it's relevance, impact, and a competitive edge. In a world where a moment's delay means being late to the party, AI tools aren't optional; they're the secret weapon for digital marketers to conquer the constantly shifting market.

Different types of content pull different types of weight. Every piece has its purpose, and it's important to understand how all your content works for you. For example, while blogs are great at educating and informing your customers about different aspects of your service and industry, a video can go to even greater lengths to show how your product works. If you are having trouble capturing your leads at later points in the sales funnel, consider amping up your content game with some solutions we have below.

We have all stumbled upon a myriad of marketing and social media latest phases and without hesitation either jumped in and had a go, or stood back and watched what our competitors have achieved before investing valuable cash and resources to the latest, hottest marketing platform.

There has been one consistent marketing platform that has been more central to a marketing strategy in the past couple of years, than any other marketing activity bar social media.

Content Marketing

If you have been hearing this buzz word for some time, and haven't done anything about it, then you are in a minority. Unlike the phases of social media platforms and apps popping up into our strategies then quickly falling to the way-side, content marketing underpins all online marketing strategies, whether we like it or not.

What is the value of writing content? If content is king... how is this defined? When content is written well and tells a story or a message that people resonate with, it is KING. But what happens when it doesn't. When content falls prey to audience misconception or to a swing in favour because your opinion or comments differ from the opinions of your audience?

Olympic swimmer, Stephanie Rice, was innocently tweeting backwards and forwards to a friend and used a word that may be seen as deogratory to people who are homosexual, and all of a sudden she was 'on the nose'. Ousted. Gone.

In Kyle Sandilands latest rants, he said one thing that went a little too far, and all of a sudden, he too has fallen prey to the swing of the public and more importantly, the sponsors who subsidise his wages.

Content management, whether it is in the written form or through a media platform like radio, television, podcasts, webinars, youtube or any other media of this type, needs to be managed.

The written form for small businesses covers custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, branded media, your website, your direct marketing campaigns, blogs, landing pages and more.

What is content marketing?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

What content marketing is not... is it does not 'sell' in a direct manner. It is un-interrupted marketing. It provides knowledge and explanation driving customer and prospect loyalty.

This marketing blog is a clear example of how content can work for an organisation. It provides information on 'real life' small business operations whether it be how we work with customers, marketing, employees, mentors, finance or expansion. It travels through the daily grind of being an entrepreneur and dealing with real emotions that at times goes up and down according to how the week flows. It is often raw with experiences or up-beat with positivity. The marketing blog uses examples of people that I interact with in business and in life and it cover how your personal life influences your business life.

How can you improve your content marketing immediately?

"Develop case studies and put them online, write a blog, use mobile enabled web outreach with website landing pages, video, advanced search engine optimisation, digital content and be sure to measure through analytics the results. How long are people reading your content? What is more popular?

Hiring a professional writer or a journalist to help you develop content that is readable will be beneficial to any business who is choosing to produce high quality content.

IN TODAY'S COMPETITIVE ENVIRONMENT... IF YOU ARE NOT CONTENT MARKETING, YOU ARE NOT MARKETING. THINK ABOUT HOW YOU CAN DO THIS BETTER.

"Our brand and website were looking a bit tired and old – we had tried to update ourselves but we just didn’t have the know-how. We came across Julie and the rest of the team from Marketing Eye and things started happening right away! Within days we had a new brand direction, a new modern looking and useable web design and a solid marketing plan – exactly what we needed. Thanks for the direction!"

	But your website is a dog’s breakfast? Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line? Marketing Eye works with hundreds of companies seeking to give their customers a better online experience and drive quality leads to their sales teams. We understand the latest in SEO techniques, social media integration and enhancing website functionality. Now is the time to start thinking about how your website can do more for your business.

3 days and already a 1000% increase in website traffic!!!!

A few simple changes to your website can mean a lot to your business. In the past few days, This email address is being protected from spambots. You need JavaScript enabled to view it. has made small changes to website content and layout. The reason for these changes was that we haven't had a good look at our website for a few months and the bounce rate on some pages were getting over the 50% mark.

After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.

Companies looking for content management systems on their websites and blogs have just been given a green light from Marketing Eye with our new system allowing for websites costing only $3,500 plus GST.