community
How to be original: 5 ways to be unique
Published in
Marketing
An article I read recently stated that journalism has an originality problem not a plagiarism problem. According to author Kelly McBride, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”
Those who are truly original start a conversation, but what conversations are left and is it possible to use an existing conversation to make a new and original statement?
Those who are truly original start a conversation, but what conversations are left and is it possible to use an existing conversation to make a new and original statement?
The Seattle Seahawks are doing something right. This NFL team, owned by Microsoft co-founder Paul Allen, has a marketing strategy that has proved to be incredibly successful – here’s why.
When it comes to marketing, it is imperative to create a community around your brand. Whatever your brand stands for, you must run with it and create a following of dedicated customers along the way.
When it comes to marketing, it is imperative to create a community around your brand. Whatever your brand stands for, you must run with it and create a following of dedicated customers along the way.
