Scaling campaigns successfully is a paramount objective for businesses aiming to reach broader audiences and achieve substantial growth in the world of marketing. To embark on this ambitious journey, marketers must navigate a complex landscape of strategies, tools, and variables that can make or break their efforts.
The competence of marketers plays a pivotal role in determining the success and return on investment (ROI) of marketing efforts. As the marketing landscape evolves and becomes increasingly complex, understanding the competency levels of marketers becomes crucial for businesses aiming to maximize their ROI.
Why marketing is critical to people management
We’ve all done it. You know – got so busy that we forgot that the saying “hello” to our team just doesn’t cut the mustard.
One of the biggest topics that clients are talking to our marketing agency about today is how they can use marketing to better communicate to their people and help manage them in a way that everyone remains on the same page and grows from the experience.
Good For The Environment, Good For You
Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
You’re on top of it… Or are you?
You spend all your time on your business, client relationships, communications. You’re investing a lot in your marketing to spread awareness and build a reputation. Where’s the conversion? Where’s the new business? Where’s the Twitter following? Where are the likes on Facebook?
Know. Like. Trust.
No matter how big and experienced you may be, a lot of people don’t know about the X-Factor of communication - that recent Chanel ad featuring Brad Pitt is a great example (making it to the ‘Business Insider’s 10 Worst Ads of 2012’ list). Before you sell anything, you need to get known, you need to be liked and you need to be trusted.
How?
The latter, is the most fascinating, because she has taken the unprecedented step of writing an article about her thoughts on the way the media is behaving. Not only do I thoroughly agree with article published in The Daily Beast, I am also impressed by her articulate writing skills. I would place her in the upper echelons of professional writers and in the article she has been able to communicate clearly just how hard it is for someone as young as Kristen Stewart to live in the fishbowl of super-stardom.
What do you think?
http://www.thedailybeast.com/articles/2012/08/15/jodie-foster-blasts-kristen-stewart-robert-pattinson-break-up-spectacle.html
This got me thinking. What should go in a press kit (or media kit) in 2012?
Here are some things you should be considering;
Out with the old, in with the new
Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?