For mid-market businesses, the decision to work with marketing agencies can help expand their capabilities and bring specialized expertise to the table. However, the effectiveness of this collaboration largely relies on how well your Chief Marketing Officer (CMO) manages and integrates the agencies' efforts with your company’s overall marketing strategy.
Here’s a quick guide to how your CMO should ideally be working with marketing agencies, including responsibilities and best practices for allocating work.
Fast Tracking a Career to Marketing Management
I have always wanted to be a marketing manager. Started in the early 90’s, I wanted to achieve this position by the age of 30. This is my goal, and my expectation.
Marketers are able to progress quickly in the corporate environment in various ways. However, for those with no business upbringing, or simply do not have sufficient experience and qualifications, there are always new opportunities.
The marketing industry has changed significantly in the last few decades. When I started, Chief Marketing Officer (CMOs) did not exist. It is almost impossible for anyone in the marketing field to attain the C-suite. Today, CMO is exactly the positions that all marketers are aiming for. In the present, among board members and senior managers of large companies, there would always be someone that carries a marketing degree.
If you are new to the marketing field, here is my recommendations to help you progress on your path, based on my 30-year work experience with hundreds of different marketers across the globe.
