![4](/media/k2/items/cache/ca2ba6a868d1dc8cd0fcb72369f9e823_Generic.jpg)
4 Best Practices for Building a Landing Page
A landing page is specifically designed to encourage visitors to convert to a lead or a customer, making it a powerful component of your digital marketing strategy. The biggest obstacle to utilizing a landing page for your lead generation strategy is enticing visitors to put their information into your lead forms. What can your company do to get your audience's information? Below, we discuss 4 best practices for building a landing page.
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How To Craft an Effective Call to Action
Fewer than 25% of businesses say they are satisfied with their conversion rates. That is pretty depressing.
![Lead](/media/k2/items/cache/4ff28a9823b64d31d17bd0411c6126bd_Generic.jpg)
![Tips](/media/k2/items/cache/f66da0157e88ccf3deb2fbdbfc220fe0_Generic.jpg)