A simple conversation can lead to anything. Literally, anything.

Like many entrepreneurs, gravitating to other entrepreneurs or business people is natural. Talking to a Neurosurgeon is not.

"It's not brain surgery" is one of my favorite sayings. The other, "it's not rocket science". It seems quite apt that I find myself in conversation with a neurosurgeon, whose gene pool is only bolstered by the fact his father is a rocket scientist.  Was I intimidated. Hell yes! But how impressed I was to be having such an intriguing and relevant conversation with a neurosurgeon, was only interrupted by moments of wanting to be opportunistic. I had to literally stop myself asking if a sperm donation was a point I could include in the discussion. Now, what single woman wouldn't want to have a child with this gene pool?

Nevertheless, when I pulled myself together, I realized the synergies between business and neurosurgery isn't actually poles apart and much closer than one would think. As a marketer, we have certainly learnt a lot from neuroscience and consumer behaviour, but the outlook of how a surgeon views what they do, was what struck me as being something every entrepreneur can learn from.