Like any other industries, in marketing too, staying ahead means not just keeping pace with your competitors but outperforming them. Benchmarking, a systematic process of comparing your business's performance with industry standards and best practices, has emerged as an indispensable tool for marketing managers and Chief Marketing Officers (CMOs). Let’s delve into the multifaceted role of benchmarking in shaping effective marketing programs and its significance in the realm of strategic decision-making.