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It’s The Little Things That Matter
Published in
Marketing
In marketing it is the little things that count. Our Founder, Mellissah Smith, constantly reminds the team of the importance of details. In marketing it is about standing out. Don’t be ordinary, be extraordinary. Market yourself and market your company.
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Below are some tips on how to take the extra step as a marketer.
Below are some tips on how to take the extra step as a marketer.
Marketers, did you forget something?
Published in
Marketing
In May, I will be speaking at CEBIT 2015 on marketing automation.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.
The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
Saving 30% on Enterprise Print Management
Published in
Marketing
When evaluating the marketing budget of our company, it became apparent that printing was a significant cost. As such, when it came to printing our custom published marketing magazine, it was time to do things a little differently.
At first, my design department sourced quotes. They ranged from $18,000 up to $33,000 for exactly the same product. I was fine with paying $18,000 but not so fine to find my normal printers quotation significantly higher at $33,000. It literally had me stopping in my tracks and evaluating what I was doing and whether it was worth it.
Then, as if someone was looking down on me, a company was referred to Marketing Eye to do some of their marketing. It was an online print automation company that specialises in reducing the cost of printing so that marketing departments can reinvest the savings back into their marketing campaigns. I personally worked on this account because I was interested in seeing what they did differently. In the end, I became as passionate about their business, as they became of ours. On top of that, they saved us 45% of our printing costs.
Today, I thought I would give the founder of this business, Mark Alioto a call to talk about what they do differently at ECM.
At first, my design department sourced quotes. They ranged from $18,000 up to $33,000 for exactly the same product. I was fine with paying $18,000 but not so fine to find my normal printers quotation significantly higher at $33,000. It literally had me stopping in my tracks and evaluating what I was doing and whether it was worth it.
Then, as if someone was looking down on me, a company was referred to Marketing Eye to do some of their marketing. It was an online print automation company that specialises in reducing the cost of printing so that marketing departments can reinvest the savings back into their marketing campaigns. I personally worked on this account because I was interested in seeing what they did differently. In the end, I became as passionate about their business, as they became of ours. On top of that, they saved us 45% of our printing costs.
Today, I thought I would give the founder of this business, Mark Alioto a call to talk about what they do differently at ECM.
