Your third eye, it’s real.

In Buddhism, your third eye, often denoted as a small dot between the eyebrows, is a representation of your minds eye. Many followers of the religion also believe the eye to be a representation of wisdom. Some Hindu philosophers view “the eye”, as an extrasensory perception, that is, being able to see things in your daily life not plain to the naked eye. In other words, the eye allows you to look beyond what you see.

In business, as in both the Hindu and Buddhist faiths, it’s important to open up your third eye; In my line of work, we call that your Marketing Eye.

What does that mean?

We’ve all heard the expression “money is in the list,” and it’s true. So, to build the list what is your best tool? I’m a fan of the lead magnet. A lead magnet is defined as an irresistible and ethical bribe offering a specific chunk of value to a prospect in exchange for their contact information. Creating a good lead magnet is different than just creating something. It has to be relevant to what you eventually want to sell, and it has to be of value to your audience.

Have you ever picked up a magazine and counted the amount of faces in it that looked like yours? Have you ever walked by a store, peering in the windows to try and find a model larger than a size 6? Or maybe you’ve leafed through a catalog trying to find people that at least seem like you?

Whether you are a fresh start-up or looking to rebrand your company now that things have finally slowed down, logo design plays a big part in the marketing equation. Although it is one of the tougher parts of marketing to quantify, forgetting about your logo can be a hidden anchor that holds your marketing efforts back. Taking the time to really dig for a creative design or revisit your logo can pay big dividends. Here are five insights that will give structure and intention to your logo design process.

Marketing to seniors isn’t old news; however, just like the millennial generation and generation X, senior citizens are adapting and evolving to marketing tactics more quickly than we give them credit. It can be tough to effectively communicate your message to them because they were born into a different time, but are also a part of today’s ever-changing world.

You can’t afford to just look past this powerful demographic, even if senior citizens take longer than your average consumer to make a buying decision. This well-aged group has 77% of the wealth in the United States. To get you on your way, here are five tips that can help you engage those seniors.

Here’s a challenge:

Try and scroll through your ‘trending’ list for an entire week, on any one of your social media platforms, without seeing a Kardashian, a Kardashian-West, or a Jenner. If you succeed, you’re either lying to yourself, or you deserve a cookie.

Recently we posted a blog telling Marketers to “Step Your Game Up.” This blog points out the first order of business was to get you Google Analytics Certification. I’m guessing you didn’t run right out and do that.

Information on visitor behavior is vital to the success of any website. I know we all use Google Analytics everyday. If your day is like mine you have coffee, go through emails, then check Analytics. You understand the program, you understand what you are looking at. Why are you not certified? Lazy? Think it doesn’t matter? The following are 4 major reasons to just take the time and get your certification.

Picture this: You’re downloading a new app. You hit the “get started” button and you’re asked to enter your name, birthday (so you can receive a ‘Happy Birthday’ text of course), and email address. You move on to the next step. Now, you’re asked to upload a profile picture. 15 minutes of life pass you by, and you’re still scrolling through your gallery trying to find the perfect picture. The one that shows you from the waist up, with good lighting, and highlights your best features. Why do we this? Because we grew up hearing the adage A picture is worth a thousand words, and we don’t want to say the wrong thing. [space height="HEIGHT"]
Is It Time For A New Profile Picture?

“Success doesn’t just come and find you. You have to go out and get it.” –Kushandwizdom. [space height="HEIGHT"]
Marketing is evolving and changing everyday. We at Marketing Eye can’t stress enough about how it is important it is to keep educating yourself as a marketer. It is especially important in this new age with technology popping up left and right, and rising generations that are driven solely by the digital universe. We understand the challenge and we want to help you, so below are a few ways to help you step your game up as a certified badass marketer. [space height="HEIGHT"]