images/bannerimages/Blog-Banner.jpg 
Marketing Eye Marketing Articles
How Your Content Marketing Can Be Improved By Better Storytelling
Jan 06, 2020 Written by Marketing Eye
Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into the film industry, one of the fastest-growing and innovative industries today. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts.
The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s important to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.
2020 is merely weeks away, which means a new year of new possibilities for your business. As the year winds down, take the time to evaluate what worked and what didn’t in 2019. This process is crucial to your success in the new year and could dramatically increase the number of new customers you sign. Because the world is always changing, marketers constantly have to try new things. Below, we have a few marketing tips for you to try in the new year.
If you’re looking to stay competitive in your industry, your company must have an active profile on LinkedIn, fully equipped to post, comment, and commit to a live stream. LinkedIn has recently joined the broadcasting game, which means that it’s currently the best social media platform for organic growth. If you have the opportunity, LinkedIn Live is an excellent way to generate leads and interest in your company. It’s also a great tool to help position leaders within your organization to be thought leaders within their industry, which adds a significant level of credibility to your brand.
Everyone wants to work under trustworthy leadership, but it can be hard to know exactly what that looks like. More often than not, it comes down to communication. Communication is an essential tool for a good leader. Whether they are communicating business successes or failures, the information must be shared in an open and safe environment for your employees to ask as many questions as they need. This is what trust looks like, and we all know that trust can’t be bought. Below, we have a few great ways to build trust with effective leadership communications.
The marketing department of a company has been deemed by many as the most crucial element of an organization. It is the component that helps create your brand image, drives brand awareness, and promotes your business’ mission and goals. It also allows your target audience to gain a solid understanding of who you are and what you offer. Some say it is the underpinning of your entire organization. Therefore, it is crucial to consider and successfully implement an efficient marketing strategy to reach your desired targeted audience and be most effective.
Few things can make a business more powerful than an aligned marketing and sales team. When both departments can rally around the same story, it leads to greater benefits for each department and the company as a whole. But how exactly does this happen? After all, marketing and sales have individual sets of metrics and goals: marketing is measured on generating demand and sales is focused on converting leads. If marketing and sales are going to work together, they need to be able to collaborate on their projects. Alignment is all about collaboration, and if each team is working towards the same goal it will make this process much more successful.
Starting a small business is always going to be a tough venture. No matter what industry you want to enter, there are at least a hundred other companies doing something similar to yours. The market is already saturated with ads and marketing campaigns, but you still need to find a way to cut through all the noise. Guerrilla marketing is an excellent way to implement a marketing strategy that is a fraction of the cost of a regular strategy. Below, we discuss what guerrilla marketing is, the components of a successful guerrilla marketing campaign, and the types of guerrilla marketing that work the best.
When people hear the term automated marketing, it raises certain questions about what the automation process entails. What exactly is being automated? Is automation really necessary? Will automation eventually take people’s jobs? The truth is that marketing automation software solely exists to strengthen your marketing efforts and support the work that your team is already doing. Essentially, automated marketing removes the need to perform your routine processes, which frees up your time and resources to focus on creating better copy and conversing with customers. Automation can’t take the job of a person because it can’t do the job of a person. It’s merely a tool, but one we should be using. Below, we have debunked four common myths about automated marketing.
Email might be considered an old-fashioned approach for your marketing efforts, but the truth is that a well-written email campaign can still be very powerful for your company. Because everyone accesses email on their smartphones, it’s become much easier to reach qualified leads with high-quality content. Recently, Marketing Eye and Robotic Marketer engaged in a discussion about email campaigns and how they can still be effective for what your company needs, which you can see here.
Video marketing is a distinct niche in the content marketing world, one that seemingly requires a bunch of work and expertise to effectively pull off. The good news is that this isn’t necessarily true! No matter what your company is doing the video realm or how you feel about video in general, there’s no denying the power and impact that video marketing can have for your business. Recently, Marketing Eye engaged Robotic Marketer in a discussion on LinkedIn Live, delving into the nature of video marketing. A 2018 study from Wyzowl reports that “81% of businesses use video as a marketing tool,” which is up from 63% in 2017. Going into 2020, it’s more important than ever to integrate video into your marketing efforts.
When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.
Whether you think your current content strategy is working or not, it’s always a good idea to reconsider how it can be better optimized for your audience. There are plenty of resources available to strengthen your content marketing. Studies show that 61% of consumers are influenced by custom content, so it’s more important than ever to be engaging your consumers where they are. Marketing Eye’s Morgan Doyle and Robotic Marketer’s Michael Banks recently discussed how to optimize your content strategy, which you can view at the bottom of this page. We’ve pulled a few of their key points for you to read below.
Building a marketing budget is a crucial step in establishing your marketing needs. A budget may sound like a kind of “leash” at first, but really, it’s a way to plan and strategize financially. A comprehensive, solid marketing budget will be able to equip your team to establish and accomplish the goals you set. Below, we have some things to consider while you are building your next marketing budget.
Customer service is often the dividing line between what makes a company work and what doesn’t. But what exactly is good customer service? Consider your interactions with employees at hotels or restaurants. When we have a bad experience at these establishments, it’s unlikely we will frequent them again. You never want to lose customers based on your customer service, so build teams that are ready to serve your customers and provide an experience that will keep them coming back. Below, we have some basic elements of customer service you should consider when you build your team.
