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Marketing Eye Blog Articles
As we close our offices today until the second week of January, I realise that it's time to reflect on our wonderful journey and what we have all learned this year.
We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perseverance and determination to kick goals.
We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perseverance and determination to kick goals.
Published in Culture
There are so many things that entrepreneurs do right, and often this is what the world sees. Yet there are still some things that we don't quite get right. 2016 is going to be a massive year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change.
Published in Entrepreneurship
Everyone loves a great Christmas party, unless of course you are a little like me and you have gone to one too many already.
Published in Culture
It's come to that time of year again, and I am facing my biggest demons - expectations.
For anyone who knows me, they know that I always strive to do my best at no matter what I put my mind to. I rarely take on things where failure may be an option, but this year I have, and I am scared to death.
Putting yourself out there is incredibly hard. It means that you have to be ready and able to accept rejection on so many levels. While I can be hard in business, I am reasonably fragile in life and being "me" can sometimes be hard work.
I wanted so much for myself and for my life. I wanted to make a difference, not only for myself, but for my family and friends and the world at large. I want more time, not just for me, but more time for others who I care about.
We are all heading towards Christmas, and while we should be celebrating, and I should look back at the years' accomplishments with pride, all I can think about is the things I didn't get time to do. The things that were left on my to do list.
I have so much on my plate; building an international business, developing two Apps - one that will change my business, and the other that will change a whole industry. I have dedicated of recent a least 40 hours a week to charity, and that is ongoing now for at least the next three years. I never see enough of my family and friends and at night I am just tired.
I share my highs and lows with myself. If you share it with other's you are "big noting" and I have not been brought up to do that. My dog, couldn't care less, as long as she gets her walks, eats good food and gets as many cuddles as humanly possible.
I share this with you in a raw way because I guess there are other entrepreneurs out there that quite possibly may be feeling the same.
We have hit the end of the year, and we have another in front of us - but are we ready to finish 2015 and start 2016? Are we prepared for what is to come? Have we set goals for 2016 and are we going to actually keep them? Are we all living on a treadmill or is it just me? Can we be better than we are today, without sacrifice?
My world is full of abundance, yet void. There is more to life than work, and there is nothing more important than loved one's and friends. Giving purpose and meaning to life guides us to a better version of ourselves, yet does it drain us of what's left?
I want more than anything to fulfill all my dreams in 2016. I want it all - but I know that that is not at all possible. It never is. You can't have it all - at least, not at the same time.
When I dream for peace and quiet, I secretly hope like hell that life will get a bit rowdy. Can people like me ever be pleased or do we just walk around picking up things as we go and finding that at times we have too much on our hands and need to let go?
My life is seemingly perfect, but is full of imperfection. My dreams are simple, yet they appear complicated and impossible to fulfill. This roll-a-coaster is making me sick, yet if I get off, will I fade into the ground in which I stand?
My cross roads, is not just mine... it's other's too. I am not the only person living this life with decisions to make. My cross roads could end tomorrow if I chose for that to happen or could go down a different path, for the very same reason. We all have choices and it's that time of year that we all start thinking about it.
I know I am.
For anyone who knows me, they know that I always strive to do my best at no matter what I put my mind to. I rarely take on things where failure may be an option, but this year I have, and I am scared to death.
Putting yourself out there is incredibly hard. It means that you have to be ready and able to accept rejection on so many levels. While I can be hard in business, I am reasonably fragile in life and being "me" can sometimes be hard work.
I wanted so much for myself and for my life. I wanted to make a difference, not only for myself, but for my family and friends and the world at large. I want more time, not just for me, but more time for others who I care about.
We are all heading towards Christmas, and while we should be celebrating, and I should look back at the years' accomplishments with pride, all I can think about is the things I didn't get time to do. The things that were left on my to do list.
I have so much on my plate; building an international business, developing two Apps - one that will change my business, and the other that will change a whole industry. I have dedicated of recent a least 40 hours a week to charity, and that is ongoing now for at least the next three years. I never see enough of my family and friends and at night I am just tired.
I share my highs and lows with myself. If you share it with other's you are "big noting" and I have not been brought up to do that. My dog, couldn't care less, as long as she gets her walks, eats good food and gets as many cuddles as humanly possible.
I share this with you in a raw way because I guess there are other entrepreneurs out there that quite possibly may be feeling the same.
We have hit the end of the year, and we have another in front of us - but are we ready to finish 2015 and start 2016? Are we prepared for what is to come? Have we set goals for 2016 and are we going to actually keep them? Are we all living on a treadmill or is it just me? Can we be better than we are today, without sacrifice?
My world is full of abundance, yet void. There is more to life than work, and there is nothing more important than loved one's and friends. Giving purpose and meaning to life guides us to a better version of ourselves, yet does it drain us of what's left?
I want more than anything to fulfill all my dreams in 2016. I want it all - but I know that that is not at all possible. It never is. You can't have it all - at least, not at the same time.
When I dream for peace and quiet, I secretly hope like hell that life will get a bit rowdy. Can people like me ever be pleased or do we just walk around picking up things as we go and finding that at times we have too much on our hands and need to let go?
My life is seemingly perfect, but is full of imperfection. My dreams are simple, yet they appear complicated and impossible to fulfill. This roll-a-coaster is making me sick, yet if I get off, will I fade into the ground in which I stand?
My cross roads, is not just mine... it's other's too. I am not the only person living this life with decisions to make. My cross roads could end tomorrow if I chose for that to happen or could go down a different path, for the very same reason. We all have choices and it's that time of year that we all start thinking about it.
I know I am.
Published in Mellissah Smith
I'm no masterchef. Actually I can't cook, but on Friday I cooked lunch for 17 team members in Melbourne - here's why.
Nov 28, 2015 Written by Mellissah Smith
I can't cook. That is no lie. I am useless in the kitchen, mainly because I spend no time there. I eat out every night and live off the premise that it's a great excuse to catch up with friends and it is much cheaper to eat out then to cook for one. So why then did I cook lunch for 17 of our team members in Melbourne on Friday?
Published in Management
Most entrepreneurs have fairly ambitious goals for 2016, as we climb out of an uncertain marketplace and embark on strategic, results-orientated business planning.
Published in Marketing
Reasons to ditch your corporate career to start your own business
Nov 12, 2015 Written by Mellissah Smith
I ditched corporate life for entrepreneurship when I was just 25 years old. I wasn't scared, I was excited, because I didn't have any real responsibilities and I owned my own home with my steady boyfriend at the time and life was pretty dandy.
Published in Marketing
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
Published in Marketing
There are so many ways in impress a new recruit when you are on boarding them in your business, but if you thought you had just got a handle on it, then you might want to read a little further.
Published in Small Business Marketing
Anonymity online no matter how much you think that you have created an anonymous account, is no longer the case. With the changes in law and the brilliance of a number of technology experts, finding the source of an anonymous comment on a website is now the norm.
Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.
Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.
Published in Management
The past few weeks I have been tested. I feel as though I am working for someone else again and it's scary. I have had to speak to strangers who are not calling me to talk to me, but I am instead calling them, asking for their help.
Published in Mellissah Smith
Often in public speeches I talk about how social media was Marketing Eye's game changer. It took us from doing the hard yards marketing with what dollars we had left to do so, to sitting back and taking orders - literally.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
Published in Marketing
10 Reasons Promotional Products have to remain part of your marketing strategy
Oct 13, 2015 Written by Mellissah Smith
Out of sight, out of mind — it’s an old saying, but it’s especially true about customer relations. We have all been given something with a logo on it, and we often use them every day. But how do you know that what you are doing with your marketing placement is working? How do you continue to ensure that your brand is at the forefront of a customer’s mind, and how do you stand out from the competition? Here we give you 10 good reasons why we believe that every marketing strategy can benefit from including promotional products as part of the overall campaign.
Published in Marketing
There has been an alarming number of enquiries of late for marketing audits, ranging from small to medium sized businesses through to large multi-nationals and government organizations.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
Published in Marketing
Mastering the Rockefeller Habits sits on my desk in every office that I have. It was written by regular EO speaker and co-founder, Verne Harnish and is a bible for many entrepreneurs like myself.
Published in Entrepreneurship
